TrendSource’s 3rd annual 2014 Post-Holiday Consumer Insights Study, administered after the conclusion of the 2014 Holiday season, revealed year-over-year consumer shopping and gift-purchasing insights as well as buyer intentions vs. actual outcomes.
Among the key insights from the survey results is the increasing use of mobile technology by consumers compared to previous years. 30% of shoppers reported buying items via a mobile device, up from 22% in 2013, and 20% in 2012. Mobile technology
Topics: Market Research, Consumer Insights, Consumer Research, Holiday Shopping, Consumer Behavior, Data Collection
Pre-Holiday Study
To help retailers navigate the complexities of the holiday shopping experience and keep pace with today’s multi-device, omni-channel consumer, TrendSource conducted the first part of what has now become an annual two-part shopper insights research study during the holiday season. The pre-holiday study was
Topics: Consumer Insights, Consumer Research, Shopper Insights, Holiday Shopping, Secret Shopping
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