Many of TrendSource’s market research methodologies specifically help businesses address the challenges COVID-19 (novel coronavirus) presents. These include:
- Compliance Audits: Understand if your in-store safety standards comply with local, state, and federal regulations and also that your own in-store and omnichannel procedures are followed.
- Omnichannel Mystery Shops: Analyze the efficiency and shortcomings of your curbside pickup operations across various touchpoints, and see how you compare to your competitors.
- Primary Market Research: COVID-19 has reshaped industry landscapes; primary market research offers the opportunity to explore the ways in which markets, competitors, and consumer expectations/priorities have shifted.
- Panel Surveys: Put questions to a panel of consumers, testing and validating new marketing campaigns, in-store and omnichannel initiatives, products, and services. Notably, this methodology is entirely online and does not require sending field agents into brick & mortar locations.
TrendSource is second-to-none when it comes to in-store and omnichannel market research programs--we built our name on them. But TrendSource has long offered a host of digital-only market research programs that do not require in-store trips. These include:
TrendSource Trusted Insight offers Trusted Insight through market research and strategic consulting; TrendSource OSI provides OnSite compliance inspections and audits.