Consumer Insights Studies and Industry Reports

2017 Back-to-School Consumer Report: Mandatory Spending

Posted by TrendSource on August 10, 2017

We surveyed shoppers across the country to uncover the trends shaping this year’s Back-to-School season. The results are in, and are no doubt being felt on the front lines of retail even as we speak. Some highlights include:

  • How influential different forms of advertising are in different shopping channels?
  • What percentage of shoppers follow school-provided lists?
  • How many schools require laptops and uniforms?
  • How have budgets and shopping lists changed over the last year?

Find out the answers to these and more questions by completing the form below to download the full report.

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Topics: Retail, CPG, Back-to-School, Manufacturing

2017 Grocery Industry Report

Posted by TrendSource on July 05, 2017

 

Learn the state of the grocery industry - online & brink-and-mortar - in our 2017 Grocery Industry Report, which covers the following topics:

  • The real reason Amazon wants to buy Whole Foods
  • How customers find and add items to their digital shopping cart when grocery shopping online
  • Statistical deep dives into meal kit, bulk bin, and ethnic aisle shoppers’ purchasing behaviors
  • A generation-by-generation breakdown of online grocery shopping (spoiler alert: it’s not just millennials)
  • Much more

Find these and other insights by downloading the full report now...

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Topics: Millenials, Grocery, Digital Technology, Grocery Delivery, Consumer Insights Study

2017 Retail Industry Report

Posted by TrendSource on May 24, 2017

 

Learn the state of the retail industry - online & brink-and-mortar - in our 2017 Retail Industry Report.

  • How do millennials differ from older shoppers, in both brick-and-mortar and online shopping?
  • How can retailers leverage sensory perception to influence customers’ in-store experience?
  • How do personality types shape the form of associate interaction customers prefer, and how should electronics, home improvement, and fashion associates behave differently from one another?
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Topics: Mother's Day, Consumer Insights Study

Mother’s Day 2017 Consumer Insights Study

Posted by TrendSource on April 19, 2017

 

It might not be entirely accurate, but Moms have a reputation for graciously accepting any gift they are given—smiling, saying I love it, and saying I love you. That’s how people have gotten away with giving some truly uninspired gifts throughout the years.

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Topics: Mother's Day, Consumer Insights Study

2016 Post-Holiday Consumer Insights Study

Posted by TrendSource on February 08, 2017


TrendSource Trusted Insight compared how consumers' pre-holiday purchase intentions translated into post-holiday realities with our 2016 Post-Holiday Consumer Insight Study. Fill out the form below to download the full report! You'll receive an email with the report and infographic.

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Topics: Market Research, Consumer Insights, Consumer Research, Consumer Surveys

2016 Pre-Holiday Consumer Insights Study

Posted by TrendSource on November 22, 2016


TrendSource Trusted Insight explored consumers’ holiday purchase intentions, influences, and preferences in the annual Pre-Holiday Consumer Insights Study. Fill out the form below to download the full report! You'll receive an email with the report and infographic.

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Topics: Market Research, Consumer Insights, Consumer Research, Consumer Surveys

2016 Consumer Study: Food Safety in Fast Casual Restaurants

Posted by TrendSource on October 18, 2016


TrendSource wants to help you understand your customers, so we sought to uncover the drivers behind food safety preferences and perceptions in the Fast Casual industry. Check out the results from our 2016 Consumer Study: Food Safety in Fast Casual Restaurants. 

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Topics: Market Research, Food Service, Fast Casual, Food Safety

2016 Back to School Consumer Insights Study

Posted by TrendSource on July 18, 2016

What’s In The Study?

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Topics: Consumer Insights, Consumer Research, Consumer Surveys, Consumer Behavior, Retail

Grocery Consumer Insights Study

Posted by TrendSource on June 21, 2016

What’s In The Study?

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Topics: Consumer Insights, Consumer Research, Consumer Surveys, Grocery, Consumer Behavior

Mother’s Day 2016 Consumer Insights Study

Posted by TrendSource on March 30, 2016

Another year, another batch of Mother’s Day insights for retailers! According to our 2016 Mother’s Day Consumer Insights Study, the majority of respondents begin thinking about their Mother’s Day purchases the month before the holiday, but don’t actually make their purchases until a week before. Fill out the form below to view the full report.

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Topics: Mother's Day