Case Studies

Myth Busters: How Focus Groups Dispel Corporate Assumptions

Posted by TrendSource on August 08, 2017

Background and Client Objectives

A top global children’s game manufacturer and entertainment brand wanted to understand how young consumers actually played their game.  Particularly, they wanted to know if young consumers understood game rules, to what extent they followed them, and whether there were untapped opportunities in the distance between formal and actual gameplay.

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Topics: Retail, Shopalong, Manufacturing, Focus Groups

Online and Offline Mystery Shops Perfect Search Engine Algorithm

Posted by TrendSource on May 09, 2017

Background and Client Objectives

A top global search engine created a fintech service that used proprietary algorithms to pair would-be borrowers with lenders advertising on their platform.

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Topics: Mystery Shopping, Technology, Finance, Fintech

Integrating Customer Sentiment into Retail Email Best Practices

Posted by TrendSource on March 30, 2017

Background and Client Objectives

A regional retailer realized they lacked a viable email marketing strategy. While they had enrolled many customers into their email subscriber database, their digital outreach followed a “kitchen sink” approach: email frequency, content, and tone were inconsistent.

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Topics: Customer Behavior, Customer Experience, Grocery, Digital Technology

Medicare Provider Finds Corrective Action to Avoid AEP CMS Violations

Posted by Nick Bravo on February 07, 2017

Background and Client Goals

A licensed Medicare Advantage and Medicare Supplement plan provider needed assistance monitoring their extended salesforce during CMS’s Annual Election Period (AEP).

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Topics: CMS, Health Care, CMS Compliance, AEP, Health Care Compliance

Improving the Patient Experience in Outpatient Surgery

Posted by TrendSource on January 26, 2017

Background and Client Objectives

An outpatient surgical center approached TrendSource to identify service gaps that were leading to uneven scheduling and a less than desirable patient scheduling experience

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Topics: Health Care, Healthcare Solutions, Mystery Shopping

Manufacturer Ensures Retailer Compliance Through Store Audits

Posted by TrendSource on December 01, 2016

Background & Client Objectives

Compliance audits can be the glue that holds together successful partnerships between manufacturers and retailers, ensuring both parties meet their obligations and act in good faith. One electronics manufacturer came to TrendSource Trusted Insight seeking to understand how their products were positioned and promoted within stores outside their typical channel, and more importantly if this manner was consistent with the agreements they had in place with these retail partners.

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Topics: Compliance, Compliance Audits

Digital Store Audit Program Gives Client On-The-Ground Intelligence

Posted by TrendSource on November 11, 2016

Background and Client Objectives

A national quick service restaurant chain wanted to ensure they were developing the right merchandising elements for their restaurants and were identifying cost-savings opportunities across their system. Of their thousands of locations, no two were identical. Different window sizes and counts, overall square footage, directional orientation, and table counts were just a few of the distinguishing factors at each location. With extensive franchise and corporate locations, and the common variables that distinguish each location from the next, the client needed a digital library of each of their restaurants to support decision making.

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Topics: Marketing Audits, Food Service, Retail

Validating Investment: Using Customers to Drive Decisions

Posted by TrendSource on November 10, 2016

Background & Client Objectives

A national fast food chain was looking to implement a new design and needed to quickly validate the concept at pilot locations. Specifically, they wanted to understand how customers perceived the new design relative to traditional locations in order to determine if the new design was worth the investment required to implement it.

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Topics: Food Service, Restaurant, Customer Surveys

Manufacturer Finds Best Locations for Product Launch

Posted by TrendSource on September 23, 2016

 

Background and Client Objectives

A national manufacturer came to TrendSource Trusted Insight in anticipation of a new product rollout with a retail partner. Specifically, they wanted to determine which of this retail partner’s 1,800 national locations offered the best opportunity for a successful pilot launch. This meant they needed to understand which stores stood in areas heavily saturated with potential customers most likely to purchase this new product. Launching the product first in these specific locations would ensure its early success and popularity, making for a strong initial rollout.

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Topics: Research, Customer Surveys, CPG

Fast Casual Restaurant Chain Hones In On New Design

Posted by TrendSource on August 22, 2016

Background & Client Objectives

A fast casual restaurant developed new store formats and was looking to understand customers’ perceptions of a new location concept for their brand, as well as how customer perceptions change over time.

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Topics: Food Service, Restaurant, Fast Casual