Case Studies

How a Penetrating Executive Summary Helps Non-Profit Refine Marketing and Advertising Efforts

Posted by TrendSource on May 10, 2019

Background and Client Objectives

A non-profit wanted to understand how participants in a government-subsidized program received and perceived their marketing and advertising efforts across newspaper, radio, social media, and television. Which advertising forms could be validated as program drivers, which could not, and how could their campaigns be refined to ensure maximum efficacy?

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Topics: Market Research, Customer Intercepts, Analytics

In-Restaurant Mystery Shops Validate Piloted Training Initiative

Posted by TrendSource on December 05, 2018

Background and Client Objectives  

A national fast-casual restaurant needed to evaluate and validate the success of its customer service and experience initiatives, looking to tangibly link piloted service standards to improved customer experience before rolling out the standards to their 800+ franchised locations.  

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Topics: Market Research, Food Service, Mystery Shopping

Advanced Analytics Predictive Model Helps Client Optimize Future Advertising Campaigns

Posted by TrendSource on September 28, 2018

Background and Client Objectives 

A state-sponsored gaming program came to TrendSource to validate and optimize a recent advertising campaign, looking to both increase its efficacy and forecast its future ROI. To do this, they needed to learn more about dedicated and casual players, and tailor their advertising medium and message to those individuals to ultimately increase play and revenue.

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Topics: Market Research, predictive analytics, Customer Intercepts, Analytics

Customer Intercepts Offer Rapid and Precise Insights

Posted by TrendSource on August 10, 2018

Background and Client Objectives 

A state sponsored gaming program approached TrendSource looking to validate their investment in a recently-deployed branding initiative. Specifically, they wanted to understand if their use of well-known characters and figures appealed to active and potential players and, if so, to what extent. In what ways did this branding resonate with the public, encourage play, and strengthen the overall perception of the client? Additionally, they wanted to understand the overall user experience as it related to this particular gaming terminal.  

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Topics: Market Research, Customer Intercepts, Data Collection

Panel Surveys Help Client Secure Venture Capital Funding

Posted by TrendSource on March 27, 2018

Background and Client Objectives

A startup diamond ecommerce retailer was seeking to secure venture capital funding after securing a patent which created a new way to cut diamonds to produce greater sparkle at a lower cost. Believing they would find a receptive online market, they nonetheless lacked the quantifiable data which could demonstrate the concept's viability to potential investors.

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Topics: Market Research, Panel Surveys

Competitor Analysis Research and Mystery Shops Help Grocer Build Omnichannel Service

Posted by TrendSource on March 27, 2018

Background and Client Objectives

A national grocer came to TrendSource looking to evaluate the competitive success of a recently developed omnichannel sales platform, in which customers placed orders online and picked them up in store. This being a relatively new service in the industry, the client lacked an understanding of how to appropriately measure its success relative to the competition, as well as a clear idea of who—region by region—the competition actually was. Thus, they came to TrendSource not only looking to evaluate their recently developed program, but also to determine how best to benchmark and evaluate it.

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Topics: Market Research, Competitive Intelligence, Mystery Shopping, Omnichannel

Panel Surveys Key To Understanding Emerging Market

Posted by TrendSource on March 27, 2018

Background and Client Objectives

A non-surgical cosmetic laser brand came to TrendSource setting out to uncover how to better identify their target markets and better conform marketing campaigns to them. Who was most likely to be interested in purchasing the client's services, what opportunities for market expansion lay in untapped consumer pools, and ultimately what marketing campaigns, messaging, and product offerings could best target these groups?

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Topics: Market Research, Health Care, Panel Surveys

Field Agent Database Key to Assembling Competitive Intelligence Online Panel

Posted by TrendSource on December 04, 2017

Background and Client Objectives

An international telecommunications company began operating in a federally regulated market with relatively few competitors. Within this market, only certain individuals are eligible customers, and operators must follow strict guidelines for maintaining active customers or face severe penalties.

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Topics: Market Research, Telecommunications, Online Panels

Grocer Combats Market Share Loss of New Competitor Location

Posted by TrendSource on August 03, 2016

Background and Client Objectives

A national grocer was concerned about a competitor moving into one region. As the competitor’s first location was preparing to open, the client saw it as an opportunity to better understand how this new player would affect the competitive landscape at this one location, as well as in the entire region.  This competitor offered similar products at lower prices than the client, but the client was unclear if that alone would drive traffic away from their store.

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Topics: Market Research, Grocery

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