Background and Client Objectives
A global technology company offering an array of products and services was rolling out and aggressively marketing its new cloud storage service. Along the way, they realized they needed to ensure their telecommunications partners were adequately and accurately informing customers of the new service, as per the terms of their contractual agreement.
Essentially, the client needed to measure product sales knowledge and service standards of their telecommunications partner’s associates across various in-store scenarios and determine whether marketing materials were displayed appropriately in their telecommunications partner’s stores throughout the United States. They came to TrendSource with these two objectives, looking for a flexible and in-depth way to check-in on the telecommunications partners’ hundreds of US locations.