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Market Research 101: What is Sentiment Analysis?

Posted by TrendSource on 10/10/19 9:13 AM

Continuing with our introduction of TrendSource’s new Brand Health Suite, this week we are continuing Market Research 101 with everything you need to know about Sentiment Analysis.

What is sentiment analysis, what can sentiment analysis tell you, and how does it fit into a broader brand health tracking program? We’re here to explain and we feel great about it!

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Topics: Food Service, Marketing, Grocery, Retail, CPG, Manufacturing, Market Research 101, Brand Health, Sentiment Analysis

Market Research 101: What Is Social Listening?

Posted by TrendSource on 10/3/19 8:52 AM

Brand health is tricky these days, and TrendSource has developed a suite of products to help businesses keep real-time tabs on the things people are saying about them. Over the next three weeks, we will be presenting these brand health products as part of our Market Research 101 series, telling you everything you need to know about the cutting edge of online market research.

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Topics: Food Service, Health Care, Grocery, Retail, CPG, Manufacturing, Market Research 101, Brand Health, Social Listening

Market Research 101: Competitor Monitoring Mystery Shopping

Posted by TrendSource on 9/19/19 10:15 AM

Market Research 101 continues this week with an in-depth exploration of competitor monitoring mystery shops. Sure, competitor monitoring mystery shops are a little bit like spying, but it’s also just really good business and everybody else is doing it.

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Topics: Food Service, Competitive Intelligence, Mystery Shopping, Grocery, Retail, Market Research 101

Market Research 101: What Are Customer Experience Mystery Shops?

Posted by TrendSource on 9/19/19 9:11 AM

Market Research 101 continues this week with customer experience mystery shops, a market research methodology near and dear to TrendSource’s heart. We love mystery shopping, it’s how we got our start in the market research business, so let’s learn all there is to learn about customer experience mystery shops, and we will try not to date ourselves as we hum ‘Building a Mystery.’

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Topics: Food Service, Mystery Shopping, Grocery, Retail, CPG, Manufacturing, Market Research 101

Market Research 101: What are Rewards and Recognition Mystery Shops?

Posted by TrendSource on 9/12/19 9:27 AM

In southern California, we are roasting right now—hundred degree afternoons, fire warnings all around us, you know, your typical mid-September weather for the greater-Los Angeles area. But maybe all that heat is coming out of our market research oven. That’s right, it’s time to keep it going with Market Research 101.

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Topics: Food Service, Mystery Shopping, Retail, Market Research 101

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