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Independent Restaurants, Third-Party Delivery, and Food Service Market Research

Posted by TrendSource on 2/11/21 9:26 AM

The pandemic has undeniably been a boon for third-party food delivery companies. DoorDash, as we described late last year, posted profits for the first time in its history, owing largely to pandemic-fueled deliveries to the suburbs. Similarly, Uber told investors late last year that it too expects to finally hit profitability, likely by the end of 2021, owing largely to—you guessed it—UberEats.

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Topics: Market Research, Food Service, Marketing, Digital Technology, Delivery, Labor

Smart Homes, Smart Market Research, and the V-Commerce Future

Posted by TrendSource on 1/14/21 7:58 AM

My man and I reached new levels of yuppy recently, gifting each other a smart home for Christmas, complete with Apple TV, two HomePod Minis, and a whole host of smart devices like lightbulbs, plugs, and door locks. Now, when we walk into the house, the lights turn on, when we tell Siri it’s bedtime, the lights turn off, and when we tell her it’s feeling dry, the humidifier resumes its steady vapor cloud. Sure, it’s all very cool and convenient, though I will confide I occasionally find myself in an embarrassingly protracted argument with a speaker (“Hey Siri! Stop talking, OMG, let me finish a sentence!”) and that I have come to feel like an early version of the human population in WALL-E.

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Topics: Market Research, Retail, Digital Technology, Manufacturing, Amazon, V-Commerce

The Holiday Retail Market Research Behind Last Weekend’s Shopping Surge

Posted by TrendSource on 11/25/20 8:00 AM

For reasons not worth getting into, my man and I drove from Long Beach all the way across southern California to San Bernardino, about a 60-mile trip due east. And, dear reader, let me tell you what I saw: Malls, both indoor and out, from the coast all the way to the mountains, with entirely full parking lots. Not just crowded...entirely full. People were driving around looking for parking. 

Throw in the Wall Street Journal’s recent survey of malls in three states, which showed them to be similarly popping, and I think it’s safe to say that, last weekend at least, people were shopping like their life depended on it (when, sadly, it might depend on them NOT shopping). 

How to explain these crowds, in a week where the United States surpassed 12 million active cases of COVID-19? Is this a sign of things to come, or an early blip in an abnormal shopping season? Well, we are putting in the retail market research to understand this in-store shopping surge and what retailers are already doing to keep the momentum going (it has to do with lobbying). 

Retail Market Research: Why Consumers are Crowding Malls in a Pandemic

Despite the crowds, it is important to know that the majority of consumers are, by and large, migrating their purchases online. Indeed, the National Retail Federation says that online shopping this holiday season will increase by up to 30% over last year. 

Yet, if my eyes and the Wall Street Journal are to be believed, this online surge has not curtailed in-store shopping. But there is some important context here that suggests this initial surge is a unique phenomenon in a unique year.

Indeed, it is likely that many of the people crowding malls are combining limited in-store shopping with their digital shopping plan. They would like to avoid stores as much as possible but also want to make sure they get what they want. often going for a “one-time-only” type of trip aimed at securing particularly hard to get items (read: PS5) or personally inspecting a big ticket item before purchase.

Other shoppers are following a similar one-and-done plan, but are hunting for more than just that one impossible-to-get item. According to one shopper in Michigan:  “I’ll still do most of my shopping online this year. I’m trying really hard not to come out too much, and we almost didn’t do this shopping trip this year, but in the end we decided to do it and try our best to be safe about it.”

Beating the Crowds and Racing Against a Second Lockdown

With so many shoppers planning to limit their shopping, is it possible that last weekend was merely a temporary surge that will soon level out? Anecdotally, at least, it seems that consumers have a few reasons for a pre-Thanksgiving holiday shopping rush. 

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Topics: Market Research, Holiday Shopping, Omnichannel, Retail, Digital Technology, COVID-19, Health and Safety

Holiday Retail Market Research: Amid Pandemic, Custom and DIY Gifts Soar

Posted by TrendSource on 11/19/20 9:40 AM

As we discussed in our blog a couple weeks ago, despite 2020 unleashing nearly every horror imaginable upon us, holiday spending forecasts show roughly a $50/household spending decline, which, given the totality of this year's tumult, is not all that much. 

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Topics: Market Research, Holiday Shopping, Omnichannel, Retail, Digital Technology, Amazon, COVID-19

Amazon’s 4-Star Stores are a Marvel of Omnichannel Retail Market Research

Posted by TrendSource on 10/29/20 9:58 AM

Last week, we discussed Amazon’s holiday catalogue, a real life paper manifestation of its omnichannel dominance. This week, we are continuing to explore Amazon’s push into the physical by considering their nascent brick & mortar store, Amazon 4-Star, of which Amazon currently operates twenty-seven in sixteen states, with plans to open five more in the near future. 

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Topics: Market Research, Omnichannel, Retail, Digital Technology, Amazon, COVID-19

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