<div class="statcounter"><a title="web statistics" href="http://statcounter.com/" target="_blank"><img class="statcounter" src="//c.statcounter.com/9192529/0/d07e92ef/1/" alt="web statistics">

Black Friday, Cyber Monday, and Retail Market Research in a Pandemic

Posted by TrendSource on 12/3/20 9:50 AM

What did you do over Thanksgiving weekend? I, for one, got embarrassingly drunk embarrassingly early in my cousin’s backyard, but it seems that my fellow citizens took a more prudent path, spending a good chunk of their time shopping deals from Thanksgiving through  Black Friday and all the way to Cyber Monday. Americans spent roughly $39 billion over this five-day period.

Read More

Topics: Market Research, Online, Holiday Shopping, Omnichannel, Retail, COVID-19

Retail Market Research: How Coronavirus Has Accelerated the Race to Omnichannel

Posted by TrendSource on 5/11/20 9:27 AM

As retailers prepare to reopen their doors, there are immediate needs to be addressed: Compliance with local restrictions, realigning resources, and, most importantly, ensuring employees and customers both feel and are as safe as possible. 

Read More

Topics: millennials, Market Research, Online, Omnichannel, Retail, Digital Technology, COVID-19

The Swoosh Leaves the Smile: What Retail Market Research Says About Nike’s Departure from Amazon

Posted by TrendSource on 11/27/19 10:15 AM

Nike is quitting the cult of Amazon, opting to end its two-year pilot wholesale partnership with the online retailer, pursuing instead its own Direct to Customer (DTC) platforms while also strengthening key retail relationships with particular omnichannel retailers. It’s not a total break up, however, as Nike noted its app will continue to run on Amazon Web Services (AWS), so, yeah, there’s that. 

Read More

Topics: Online, Omnichannel, Retail, Digital Technology, Fashion, Manufacturing, Amazon, Beyoncé

Celebrity Chefs, Food Service Market Research, and Drawing Traffic

Posted by TrendSource on 6/13/19 9:25 AM

Celebrity increasingly drives digital purchases—as we described last week, this is already happening in fashion where Rihanna and Kylie Jenner are as hot as hot can be. But does celebrity drive restaurant traffic?

Read More

Topics: Market Research, Food Service, Online, Social Media, Food

What Rihanna’s Fenty Fashion Line and Retail Market Research Tell Us About Fashion's Future

Posted by TrendSource on 6/6/19 9:35 AM

Rihanna—the only popstar whose wattage can hold a candle to Beyoncés, the most fashionable lady in the business this side of Janelle Monáe, and righter of retail wrongs—debuted her newest venture, a hyper-luxury fashion brand called Fenty.

Read More

Topics: Online, Strategic Consulting, Omnichannel, Retail, Fashion, Beyoncé

Trusted Insights Blog

The Latest Market Research News

Up-to-date information on Market Research News, methodologies, products, and services.

Information for:

Subscribe Here!

Recent Posts

Posts by Tag

See all