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Online Retailers Have Trained Customers to Expect Free and Easy Returns; Can Market Research Help Them Adjust their Expectations?

Posted by TrendSource on 10/14/21 4:10 PM

The first shopping date I ever had with my man was in his living room on a Saturday afternoon. I watched him as he opened the Nordstrom Rack app, proceeded to place roughly 15 (yes, fifteen) button-down dress shirts into his cart, and checkout.

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Topics: Market Research, Online, Customer Intercepts, Retail, Digital Technology, Panel Surveys, Amazon

Amazon’s Grocery Checkout and Payment Technology to Spread Among Retailers

Posted by TrendSource on 9/10/21 8:35 AM

Amazon is bringing its checkout-free experience to Whole Foods, or at least to two Whole Foods locations, meaning shoppers in its upstream grocery store will soon be able to fill their bags and walk out without checking out.

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Topics: Market Research, Grocery, Technology, Retail, Panel Surveys, Amazon

Victoria’s Secret Lost Touch with Its Consumers: How Market Research Methodologies Can Help

Posted by TrendSource on 7/29/21 11:13 AM

Victoria’s Secret is working hard to rebrand itself. After falling out of cultural relevance over the last several years, the company is finally ready to acknowledge that it is desperately in need of a refresh.

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Topics: Market Research, Retail, Fashion, Panel Surveys, Competitor Analysis

How Health and Safety Market Research Can Help Retailers Enforce Mask Policies

Posted by TrendSource on 7/30/20 9:04 AM

Last week, we described the nearly untenable position retailers find themselves in as they necessarily mandate in-store mask use for locations across the country but do so without a national order in place, leaving them to enforce policies even in states that do not require masks at this time.  As we asked last week, how, particularly as the mask divide gets increasingly contentious, are retailers to enforce their policies?

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Topics: Market Research, Competitive Intelligence, Retail, Panel Surveys, Brand Health, COVID-19

How Grocery Outlet Used Grocery Market Research to Make Value its own Reward

Posted by TrendSource on 12/5/19 9:00 AM

Grocery Outlet Bargain Market, which recently went public and now trades as GO, just keeps on GOing. In their first earnings report, the company posted double-digit sales increases, beat their earnings forecast, and increased same-store sales by 5.8%. They’ve posted fifteen (15!) consecutive years of positive comps, hitting in $1.25 billion in net sales in the first half of 2019, up 11.2% from their $1.13 billion in the previous year. 

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Topics: Market Research, Grocery, Panel Surveys, Shopalong, Alcohol

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