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Taco Bell sure knows how to ring. Pre pandemic, they came up with the Taco Party, and now, behold, the Taco Pass.

Today’s blog is a long one, so we are going to knock out this introduction quickly.

Remember spring? It was a really fun and hopeful time. Businesses were reopening, families were reuniting, and a coordinated, nation-wide vaccination effort was in full swing.

As we recently discussed in this market research blog, industries are finding difficulty filling low-wage jobs as demand returns to pre-pandemic levels.

As restaurants reopen and capacity limits hopefully become a thing of the past, online reservation platforms like Yelp, Open Table, and Resy are all booming. Diners want a seat at their favorite restaurant and, for the time being, operators are all too happy to outsource this function to third party platforms.