<div class="statcounter"><a title="web statistics" href="http://statcounter.com/" target="_blank"><img class="statcounter" src="//c.statcounter.com/9192529/0/d07e92ef/1/" alt="web statistics">

Beyond Impossible! What Market Research Says About the Pandemic-Fueled Rise of Plant-Based Foods

Posted by TrendSource on 2/18/21 9:22 AM

This last month, after a four-year respite, I once again became a vegetarian. But do not fear, dear readers, my reasons are my own and I am not here to preach—feel free to chow down on a chorizo and potato breakfast burrito as you read this because there is no judgement here. However, do spare a thought for my man, who was seduced by my posole and Sourdough Nick cheeseburgers, but now finds blocks of tofu where his tri-tip used to be.

Read More

Topics: Market Research, Food Service, Retail, Manufacturing, vegan, COVID-19, Plant-Based

Market Research Can Help Peloton Climb Even Higher, But Time Is Running Out

Posted by TrendSource on 1/21/21 9:58 AM

There was a lot to notice during this week’s inauguration, from the peaceful transition of power to Lady Gaga’s show-stopping broach, to the debut of a new national voice. And while we watched as captivated citizens, one news item made our market research ears perk up, news that President Joe Biden is locked in a struggle with the Secret Service and State Department about his exercise bike.

Read More

Topics: Market Research, Marketing, Retail, Manufacturing, COVID-19, Health and Fitness

Smart Homes, Smart Market Research, and the V-Commerce Future

Posted by TrendSource on 1/14/21 7:58 AM

My man and I reached new levels of yuppy recently, gifting each other a smart home for Christmas, complete with Apple TV, two HomePod Minis, and a whole host of smart devices like lightbulbs, plugs, and door locks. Now, when we walk into the house, the lights turn on, when we tell Siri it’s bedtime, the lights turn off, and when we tell her it’s feeling dry, the humidifier resumes its steady vapor cloud. Sure, it’s all very cool and convenient, though I will confide I occasionally find myself in an embarrassingly protracted argument with a speaker (“Hey Siri! Stop talking, OMG, let me finish a sentence!”) and that I have come to feel like an early version of the human population in WALL-E.

Read More

Topics: Market Research, Retail, Digital Technology, Manufacturing, Amazon, V-Commerce

CPG Market Research: Will Pepsi’s Driftwell Prove a CBD Wolf in Functional Beverage Clothing?

Posted by TrendSource on 10/8/20 9:00 AM

Just as Coke announced it’s getting into the hard seltzer business, rival Pepsi recently announced its newest product, a functional beverage stress reliever and sleep aid called Driftwell. The product will be available Direct-to-Customer (DTC) via digital channels starting in December, and will be sold at the retail level within the first quarter of 2021. 

Read More

Topics: Market Research, CPG, Manufacturing, Beverage, cannabis, COVID-19

Coke and Coors Partner for Topo Chico Hard Seltzer, Alcohol Industry Market Research Bubbles Up

Posted by TrendSource on 10/1/20 9:15 AM

We aren’t the type to bury a lede around here, so let’s just get it out: Coca-Cola is gonna start selling booze. No, that doesn’t mean that they are selling Coke cans with the rum already inside of them or anything, (but my lips to your ears, Coke, seriously). Instead, they are getting into the spiked seltzer game, releasing Topo Chico Hard Seltzer sometime in early 20201, they announced this week. Topo Chico, dear readers may recall, is the upstart sparkling water brand Coke acquired in 2017--it has some hipster street credibility, particularly in the US southwest, and Coke feels it has more synergies with the spiked seltzer market than their flagship products.  

Read More

Topics: Market Research, Manufacturing, Alcohol, COVID-19

Trusted Insights Blog

The Latest Market Research News

Up-to-date information on Market Research News, methodologies, products, and services.

Information for:

Subscribe Here!

Recent Posts

Posts by Tag

See all