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Independent Restaurants, Third-Party Delivery, and Food Service Market Research

Posted by TrendSource on 2/11/21 9:26 AM

The pandemic has undeniably been a boon for third-party food delivery companies. DoorDash, as we described late last year, posted profits for the first time in its history, owing largely to pandemic-fueled deliveries to the suburbs. Similarly, Uber told investors late last year that it too expects to finally hit profitability, likely by the end of 2021, owing largely to—you guessed it—UberEats.

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Topics: Market Research, Food Service, Marketing, Digital Technology, Delivery, Labor

Market Research Can Help Peloton Climb Even Higher, But Time Is Running Out

Posted by TrendSource on 1/21/21 9:58 AM

There was a lot to notice during this week’s inauguration, from the peaceful transition of power to Lady Gaga’s show-stopping broach, to the debut of a new national voice. And while we watched as captivated citizens, one news item made our market research ears perk up, news that President Joe Biden is locked in a struggle with the Secret Service and State Department about his exercise bike.

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Topics: Market Research, Marketing, Retail, Manufacturing, COVID-19, Health and Fitness

The Food Service Market Research Behind McDonald’s Travis Scott Meal

Posted by TrendSource on 9/10/20 9:49 AM

Go ahead and add Ronald McDonald and Travis Scott to the list of unlikely 2020 team ups, as the world’s hottest rapper and the world’s biggest burger joint recently unveiled a limited time promotion, the first celebrity-branded meal at McDonald's since the Michael Jordan extra value meal in the mid 1990s. 

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Topics: millennials, Market Research, Food Service, Marketing, Social Media

As the Nation Protests, Companies Are Coming off the Sideline: What the Market Research Says

Posted by TrendSource on 6/11/20 10:38 AM

You don’t need me to tell you what’s been happening in our country over the last two weeks, as mass protests have gained unprecedented momentum to redress the systemic racism that endangers and degrades Black people. And you certainly don’t need me to tell you what’s right and wrong--hopefully you’ve already figured that one out for yourself, and, besides, this is a market research blog

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Topics: Market Research, Millenials, Marketing, Political Corporate Social Responsibility

Why Alcohol Brands Sponsor Music Festivals: What the Marketing and Advertising Market Research Says

Posted by TrendSource on 1/16/20 8:45 AM

In what has become an annual tradition the first week of every year, Coachella announced its 2020 lineup and, as always, it’s basically everybody who’s anybody. Frank Ocean! Lana Del Rey! FKA twigs! (And that’s just Sunday!)

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Topics: millennials, Market Research, Marketing, Alcohol, Beyoncé

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