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For our last market research blog of 2020, we decided to review the year by looking through a guilty-pleasure lens, so to speak. This means looking at the year’s blogs that dealt with alcohol, junk food, and even CBD. It was a tough year, we all did what we had to do to get through it. See you in 2020. 

Well at least it’s almost over, amiright? 2020, what a mess. It  always had a new way to hurt us, only ever briefly pausing the pain to give us some good news (looking at you, MBJ), and felt gratuitously endless. You really do not need market research to tell you that 2020 was horrific, but through it all, we’ve been there with you, chronicling market research and the world that shapes it every week in this humble blog. 

Just as Coke announced it’s getting into the hard seltzer business, rival Pepsi recently announced its newest product, a functional beverage stress reliever and sleep aid called Driftwell. The product will be available Direct-to-Customer (DTC) via digital channels starting in December, and will be sold at the retail level within the first quarter of 2021. 

I recently heard a podcaster offer some free advice to listeners: Every couple of days, go try on your favorite pair of jeans. The sweatpants and pajamas most of us have made into our home uniforms (there is no away these days) conceal the ways our bodies might be changing under the coronavirus lockdown...but jeans, well, they tell the truth. 

This lockdown has made for some truly unexpected sights. I never thought I’d see South Coast Plaza’s parking lot entirely empty on a Sunday afternoon, or SoCal’s beaches deserted on the first hot day of the year. But here we are.