Well at least it’s almost over, amiright? 2020, what a mess. It always had a new way to hurt us, only ever briefly pausing the pain to give us some good news (looking at you, MBJ), and felt gratuitously endless. You really do not need market research to tell you that 2020 was horrific, but through it all, we’ve been there with you, chronicling market research and the world that shapes it every week in this humble blog.
DoorDash went public this week, smashing its expected market value on the heels of its first profitable quarter. The company currently owns nearly half of the US third-party delivery market, up from their one-third share only a year earlier. According to DoorDash, they claimed just 17% of US market share in 2018, but have steadily increased this to their current ~50%, which is twice that of its largest competitor, UberEats.
Casual dining has been in some trouble for a while now--let’s recall that even before March of this year, the segment was getting t-boned, undercut in cost and value proposition by fast casual, and rendered generic and dated by upstart independent eateries. They were stuck in the middle, in every sense of the phrase--between generations, economic classes, and the urban/rural divide, fast casual was built for everybody but seemed to be appealing to relatively few.
Amazon came a step closer to unmanned package delivery with its recent FAA approval for Amazon Prime Air, its drone delivery program. The company can now begin testing the service with actual customers, having demonstrated to the FAA’s satisfaction that the program is safe through its tests in controlled environments.
When I turned 30, I gave up driving entirely. Your humble blogger, you see, has a bit of an aggressive personality, and I came to realize that I was making myself and everybody around me miserable when I was on the road (I also got like 4 tickets in two months, surely a soCal record). My abdication of the drivers’ seat was well-timed, however, and I easily transitioned from the front seat of my Civic to the back seat of the burgeoning ride-share economy.