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Checking in on Chicken Sandwiches and Food Service Market Research

Posted by TrendSource on 9/24/20 9:30 AM

What a difference a year can make. 

It was just over a year ago that we published this blog, taking on Popeye’s wildly successful crispy chicken sandwich, which dominated the culture (and sadly crime blotters) for months, becoming Business Insider’s fast food menu item of the year and continuing its hot streak into 2020.

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Topics: Market Research, Food Service, Customer Preferences

Regenerative Agriculture, Greenwashing, and Food Manufacturing Market Research

Posted by TrendSource on 9/17/20 9:25 AM

We are going to talk about regenerative farming today, because when both the Wall Street Journal and Whole Foods declare something a trend to watch, well, it bears watching.

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The Food Service Market Research Behind McDonald’s Travis Scott Meal

Posted by TrendSource on 9/10/20 9:49 AM

Go ahead and add Ronald McDonald and Travis Scott to the list of unlikely 2020 team ups, as the world’s hottest rapper and the world’s biggest burger joint recently unveiled a limited time promotion, the first celebrity-branded meal at McDonald's since the Michael Jordan extra value meal in the mid 1990s. 

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Topics: millennials, Market Research, Food Service, Marketing, Social Media

What Retail Market Research Can Tell Us About the Future of Unmanned Drone Delivery

Posted by TrendSource on 9/3/20 9:45 AM

Amazon came a step closer to unmanned package delivery with its recent FAA approval for Amazon Prime Air, its drone delivery program. The company can now begin testing the service with actual customers, having demonstrated to the FAA’s satisfaction that the program is safe through its tests in controlled environments.

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Topics: Market Research, Retail, Digital Technology, Delivery, Amazon

Have Taco Bell and Shake Shack Found the Omnichannel Path Forward? What the Food Service Market Research Says

Posted by TrendSource on 8/27/20 9:30 AM

In the third week of March, when the coronavirus pandemic first started changing day-to-day life, we observed in this market research blog that these changes would likely impact QSRs more than any other segment. Their model was best suited for the pandemic’s attendant push to off-premise dining and their price point was right for a recession, they just had to figure out how to get people enrolled in their mobile apps and streamline their locations for omnichannel operations. 

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Topics: Market Research, Food Service, Fast Casual, Omnichannel, Digital Technology, COVID-19

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