Snoop Dogg (aka Snoop, aka Snoop Doggy-Dogg, aka the D-O-double-G) and Jack-in-the-Box are teaming up for a "Merry Munchie Meal." Fo'shizzle, they're promoting their food with a tongue-in-cheek, wink-wink marketing campaign aimed to those under marijuana’s influence -- “We've got your stoned munchie needs covered,” Jack-in-the-Box is basically saying.
Part 2 of our series on cannabis and the future of business. See Part 1 Here.
Constellation Brands, the beverage conglomerate with Corona as its crown jewel, recently made a play for what many believe will be the future of manufactured beverages: marijuana. The company purchased 9.9% of Canopy Growth Corporation, the world’s largest cannabis producer to “develop and market cannabis-based beverages.” With recreational marijuana legalization becoming a reality in more and more states, and with the nation’s biggest marijuana market—California—going entirely legal, the investment seems perfectly timed to get a (rather large) foothold in the industry.
Marijuana is going straight and growing up. Yup, it’s not just hippies and procrastinators contemplating the sticky-icky, wacky-tobacy anymore. As recreational cannabis legalization begins to sweep the nation, and the nation’s biggest single-state market prepares to go legal on January 1, businesses are starting to pay attention as well. With California legalization, the cannabis economy is expected to jump 33% next year to hit $10 billion. Yes, billion with a B. Indeed, according to the CEO of one consulting agency, “Aside from cryptocurrency, there is simply no other industry changing as rapidly or as unevenly as the cannabis sector.”
Have you seen those Walmart and Google Home commercials yet?
They've got some big news to share, or at least they hope it will be big news. Walmart has joined Google Express—Google's online shopping and delivery platform—as the companies join forces in an effort to craft an Amazon buster.
Kellogg’s made a quiet play at continued relevancy last month, purchasing the Chicago Bar Company, makers of the incredibly popular RXBAR, for $600 million. The bars, which boldly advertise their simplicity (only four ingredients!) and their transparency (no BS!), have been a hit among health-conscious millennials both online and in-store.