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2017 Retail Industry Report: Millennials Still Prefer In-Store Experience

24 May by TrendSource

When you picture a millennial shopper, they are holding their phone, right? We all have that perception of millennials in retail—that they are shunning brick-and-mortar in favor of online, where they can effortlessly browse endless stock and have items conveniently shipped to their doorstep.

For Market Research Companies, Growth Hacking is Nothing New

16 May by TrendSource

Growth Hacking has become all the rage. It’s gotten to the point that even if you don’t know what it is, you’ve heard about it and probably nodded along so as to avoid appearing out of the loop.  Over the past five years or so, it has become increasingly difficult to talk about marketing without somebody bringing it up, and business and advertising blogs have devoted untold bandwidth to...

Before Going Organic, QSRs Should Consider Customer Intercepts, Panel Surveys

04 May by TrendSource

Have you heard, Quick Service Restaurants (QSRs) are going organic? Or at least one of them is testing it out.

With Meal Kits Eating Grocers’ Lunch, How Can Market Research Help Them Fight Back?

27 April by TrendSource

In the kitchen these days, it seems Americans want to save time but not squander health and nutrition. That explains why, according to a recent Harris Poll, ¼ U.S. adults purchased a meal kit in 2016 and why 70% of them said they will do it again.

2017 Mother’s Day Consumer Insights Study: Mom’s Not Hitting the Mother Load

19 April by TrendSource

It might not be entirely accurate, but Moms have a reputation for graciously accepting any gift they are given—smiling, saying I love it, and saying I love you. That’s how people have gotten away with giving some truly uninspired gifts throughout the years. But according to the Mother’s Day Market Research in our 2017 Mother’s Day Consumer Insights Study, Moms want more than time with their...

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