It seems the legal cannabis industry is kinda going to pot. National recreational sales have disappointed across the country, especially in expected boomtowns like Illinois and California. Headlines seemingly emerge everyday to document the calamity: “Marijuana stocks have lost (at least) $35 billion in market value since October” or “These 2 States Are Sabotaging Their Respective Marijuana Industries,” for example.
JC Penney’s is trying not to be your grandparent’s department store. The ageing and endangered chain of department stores opened a new concept last week in Hurst, Texas, roughly 45-minutes away from their corporate headquarters in Plano.
There, customers will find a reimagined retail space with new services and amenities, spas and salons, food and beverage options, lounges galore, and children's entertainment spaces, all in the name of drawing and maintaining sustainable foot traffic and sales.
We are back for the next round of Market Research 101, but before we wax poetically about another market research methodology, we must acknowledge: we are nearing the end of our digital market research seminar. Sadly, all good things must come to an end and Market Research 101 is getting there quickly.
It’s Thursday, which means another installment of Market Research 101, and we hope you are as excited as we are (which, for the record, is quite excited—we are total market research nerds!).
Continuing our Market Research 101 series, today we will be discussing Net Promoter Scores, abbreviated NPS, the third and final component in our new online Brand Health suite. As with any online methodology, it is important to remember that these methodologies are often best paired with other market research tools to best monitor your business in an omnichannel world.