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Market Research 101: What is a Market Research Ethnography?

Posted by TrendSource on 9/5/19 8:52 AM

Do you hear that? It’s the collective sigh of relief being released by every parent across the country—the kids are back in school! Phew! It’s true, summer vacations have ended for student and CEO alike but around here we never take a break. We keep pushing forward with Market Research 101, breaking down our favorite market research methodologies every Thursday for your edification and, well, pleasure (are you not entertained?!).

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Topics: Food Service, Health Care, Restaurant, Marketing, Grocery, Retail, CPG, Manufacturing, Mobile Ethnographies\, Market Research 101

Market Research 101: What are Merchandising Audits?

Posted by TrendSource on 8/29/19 8:22 AM

Labor Day is coming, so drape yourselves in white from head-to-toe before it’s too late. But that’s the beauty of Market Research 101—wear whatever you like, we can’t see you anyway!

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Topics: merchandising audits, Retail, CPG, Manufacturing, Market Research 101

Market Research 101: What Are Employee Compliance Audits?

Posted by TrendSource on 8/22/19 8:46 AM

Labor Day is rapidly approaching so the kids lucky enough to not already be back in school are running out of time; it also means that parents across the nation are rejoicing—the long summer vacation nightmare is ending.

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Topics: Food Service, Compliance, Grocery, Compliance Audits, Retail, Market Research 101

Market Research 101: What is a Shop Along?

Posted by TrendSource on 8/15/19 8:28 AM

The first month of school always seems to fly by, right? Getting to know new people, meeting and dreaming about your newest crush, finding your place in the class, and of course sizing up your new teacher—yup, that first month just flies by.
So why should it be any different with Market Research 101 where, we are shocked to realize, we have already completed our first month of Market Research learning? So far, we’ve covered panel surveys, customer intercepts, and focus groups, and today it’s time for shop-alongs.

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Topics: Grocery, Retail, Shopalong, VOC, Manufacturing, Market Research 101

2019 Alcohol Industry Report: The Who, When, and Why of Alcohol Purchases

Posted by TrendSource on 8/8/19 11:50 AM

Alcohol is big business—sure, cannabis is starting to encroach on the after work ‘take the edge off’ market, but alcohol remains as American as apple pie (which is also a type of moonshine). Among changing demographics, social attitudes, and relationships to substances, we thought it was a good time to put our finger on the pulse of the drinking nation.

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Topics: Consumer Insights, Grocery, Retail, CPG, Consumer Buying Behavior, Delivery, Consumer Insights Study, Food, Alcohol

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