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Trusted Insight Trends Blog

Marijuana, Munchies, and Food Industry Market Research

Posted by TrendSource on 1/9/18 9:48 AM

Part 3 in our series on cannabis and the future of business. Read Part 1, Recreational Marijuana and Market Research: Natural Buds, here, and Part 2, Cannabis Food and Drink, here

Snoop Dogg (aka Snoop, aka Snoop Doggy-Dogg, aka the D-O-double-G) and Jack-in-the-Box are teaming up for a "Merry Munchie Meal." Fo'shizzle, they're promoting their food with a  tongue-in-cheek, wink-wink marketing campaign aimed to those under marijuana’s influence -- “We've got your stoned munchie needs covered,” Jack-in-the-Box is basically saying.

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Topics: Market Research, Food Service, Food

Cannabis Food and Drink: What the CPG Market Research Says

Posted by TrendSource on 1/3/18 6:35 AM

Part 2 of our series on cannabis and the future of business. See Part 1 Here.

Constellation Brands, the beverage conglomerate with Corona as its crown jewel, recently made a play for what many believe will be the future of manufactured beverages: marijuana. The company purchased 9.9% of Canopy Growth Corporation, the world’s largest cannabis producer to “develop and market cannabis-based beverages.”  With recreational marijuana legalization becoming a reality in more and more states, and with the nation’s biggest marijuana market—California—going entirely legal, the investment seems perfectly timed to get a (rather large) foothold in the industry. 

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Topics: Market Research, CPG, Food, Beverage

Recreational Marijuana and Retail Market Research: Natural Buds

Posted by TrendSource on 12/28/17 9:48 AM

Marijuana is going straight and growing up. Yup, it’s not just hippies and procrastinators contemplating the sticky-icky, wacky-tobacy anymore. As recreational cannabis legalization begins to sweep the nation, and the nation’s biggest single-state market prepares to go legal on January 1, businesses are starting to pay attention as well. With California legalization, the cannabis economy is expected to jump 33% next year to hit $10 billion. Yes, billion with a B. Indeed, according to the CEO of one consulting agency, “Aside from cryptocurrency, there is simply no other industry changing as rapidly or as unevenly as the cannabis sector.”

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Topics: Market Research, Retail

Google + Walmart = Amazon Buster? A Competitor Analysis

Posted by TrendSource on 12/21/17 9:25 AM

Have you seen those Walmart and Google Home commercials yet?  

They've got some big news to share, or at least they hope it will be big news. Walmart has joined Google Express—Google's online shopping and delivery platform—as the companies join forces in an effort to craft an Amazon buster.

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Topics: Online, Competitive Intelligence, Retail, Manufacturing, Amazon

CPG Market Research: Kellogg's Looks to RXBARs to Find Cure for Decline

Posted by TrendSource on 12/14/17 10:44 AM

Kellogg’s made a quiet play at continued relevancy last month, purchasing the Chicago Bar Company, makers of the incredibly popular RXBAR, for $600 million. The bars, which boldly advertise their simplicity (only four ingredients!) and their transparency (no BS!), have been a hit among health-conscious millennials both online and in-store.

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Topics: Market Research, Grocery, Retail, Manufacturing, Food, Health Food

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