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Trusted Insight Trends Blog

OptUP: Kroger's Grocery Market Research Coup

Posted by TrendSource on 7/19/18 9:59 AM

Kroger is making a tech play for the health-conscious consumer, releasing an app called OptUP that offers easily understood information about the products in their storesAvailable in Kroger locations and various banners such as Fred Meyer and GFC (full disclosure: Ralphs Fresh Fare is unquestionably this blogger’s grocer of choice)OptUP is part of Kroger’s broader “Wellness Your Way” initiative, aiming to help customers craft and control their own nutritional journeys.  

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Topics: Grocery, Technology, Digital Technology, Health Food

Oprah, True Food Kitchen, and the 2018 Food Service Industry Report

Posted by TrendSource on 7/17/18 10:04 AM

Oprah Winfrey (mogul, television personality, and noted American treasure) is buying in to an already hot commodity. The monoymous Emmy and Peabody winner recently invested an undisclosed sum in True Food Kitchen, a Phoenix-based health food restaurant chain that launched in 2008 and currently boasts 23 locations in trendy urban neighborhoods across the country. 

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Topics: Food Service, Tom Brady, Food, Health Food, Beyoncé

Amazon Expanding IRL Footprint: Omnichannel Market Research

Posted by TrendSource on 7/12/18 9:14 AM

These sure are some interesting times in our omnichannel world. Although Amazon is slowly building their own branded brick-and-mortar bookstores, convenience stores, and kiosks, they are also encroaching into other retailers’ brick-and-mortar space, bringing foot traffic to the retailer while expanding their own IRL footprint.  

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Topics: Grocery, Technology, Retail, Digital Technology, Mobile Technology, Delivery, Amazon, C-Store

2018 Food Service Industry Report: Insights at Your Service

Posted by TrendSource on 7/10/18 8:09 AM

Casual dining chains have taken a beating lately and are doing what they can to stay on their feet. From recent attention grabs—IHOP put its thing down, flipped it, and reversed it; Applebee's went to $1 happy hour drinks—to revitalized menus a-la Macaroni Grill, casual dining chains are pulling out all the stops. 

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Topics: Market Research, Food Service, Consumer Insights, Consumer Buying Intentions, Consumer Buying Behavior, Consumer Insights Study, Health Food

Explaining Rihanna's Fenty Success with Retail and CPG Market Research

Posted by TrendSource on 7/5/18 9:58 AM

It's turning out to be quite the year for Rihanna. The singer, actress, and entrepreneur will soon release her ninth studio album, promised to be heavily influenced by reggae, recently co-starred in summer blockbuster Oceans 8, and—most pertinently for this business blog—has overseen the rise of a bonafide cosmetic behemoth, Fenty 

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Topics: Retail, CPG, Fashion, Beyoncé

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