Case Studies

Integrating Customer Sentiment into Retail Email Best Practices

Posted by TrendSource on March 30, 2017

Background and Client Objectives

A regional retailer realized they lacked a viable email marketing strategy. While they had enrolled many customers into their email subscriber database, their digital outreach followed a “kitchen sink” approach: email frequency, content, and tone were inconsistent.

Read More

Topics: Grocery, Digital Technology, Customer Behavior, Customer Experience

Grocer Combats Market Share Loss of New Competitor Location

Posted by TrendSource on August 03, 2016

Background and Client Objectives

A national grocer was concerned about a competitor moving into one region. As the competitor’s first location was preparing to open, the client saw it as an opportunity to better understand how this new player would affect the competitive landscape at this one location, as well as in the entire region.  This competitor offered similar products at lower prices than the client, but the client was unclear if that alone would drive traffic away from their store.

Read More

Topics: Grocery, Market Research

Battling Price Perceptions: Grocer Seeks to Understand Customers

Posted by TrendSource on July 28, 2016

Phase One: Client Objective

A Fortune 500 grocer came to TrendSource with a need to gain a better understanding of their customers and perceptions of their competition in a specific region. Specifically, the client hoped to determine customers’ perceptions of their prices, quality and service in comparison to their competitors. Key questions were identified:

Read More

Topics: Grocery, Customer Behavior

Retailer Marks Positive Change in Customer Satisfaction

Posted by Admin on December 06, 2015

PHASE 1

Background

A national grocery chain’s ‘Star Retailer’ program was designed to recognize high performing grocery retailers based on specific criteria. Each year Company X retailers undergo a series of rigorous assessments to ensure that customers are encountering exceptional shopping experiences each and every time

Read More

Topics: Retail, Grocery, VOC

Customer Pricing Perceptions in the Grocery Industry

Posted by Admin on June 26, 2015

PHASE 1

Client Objectives

A supermarket chain came to TrendSource with a specific request — to confirm or dispel the customer perception that their prices were more expensive than the competition.

Read More

Topics: Grocery, Competitive Intelligence, Strategic Consulting

National Grocer Avoids Potential Loss: Customer Intercepts Case Study

Posted by TrendSource on June 26, 2015

PHASE 1
Client Objectives 

A national grocer came to TrendSource to determine the viability of a new private label brand that had been distributed to select stores prior to an enterprise-wide launch.

Read More

Topics: Grocery, Customer Intercepts

Produce Is Center Stage For Grocery Shoppers

Posted by Admin on June 17, 2015

PHASE 1

Client Objectives

In support of a major initiative to provide best-in-class produce experiences for their grocery customers

Read More

Topics: Grocery

Get our latest updates...

Recent Posts