Case Studies

How a Penetrating Executive Summary Helps Non-Profit Refine Marketing and Advertising Efforts

Posted by TrendSource on May 10, 2019

Background and Client Objectives

A non-profit wanted to understand how participants in a government-subsidized program received and perceived their marketing and advertising efforts across newspaper, radio, social media, and television. Which advertising forms could be validated as program drivers, which could not, and how could their campaigns be refined to ensure maximum efficacy?

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Topics: Market Research, Customer Intercepts, Analytics

Advanced Analytics Predictive Model Helps Client Optimize Future Advertising Campaigns

Posted by TrendSource on September 28, 2018

Background and Client Objectives 

A state-sponsored gaming program came to TrendSource to validate and optimize a recent advertising campaign, looking to both increase its efficacy and forecast its future ROI. To do this, they needed to learn more about dedicated and casual players, and tailor their advertising medium and message to those individuals to ultimately increase play and revenue.

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Topics: Market Research, predictive analytics, Customer Intercepts, Analytics

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