Case Studies

Product Launch Team Utilizes Mystery Shops and Audits to Ensure Rollout Success

Posted by TrendSource on January 31, 2019

Background and Client Objectives

A product team at a consumer electronics manufacturer was preparing for the launch of a new product at retailers nationwide and needed to both verify and optimize their retail partners’ in-store execution to ensure its success.

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Topics: Merchandise Audits, Mystery Shopping, Retail, Manufacturing

Myth Busters: How Focus Groups Dispel Corporate Assumptions

Posted by TrendSource on August 08, 2017

Background and Client Objectives

A top global children’s game manufacturer and entertainment brand wanted to understand how young consumers actually played their game.  Particularly, they wanted to know if young consumers understood game rules, to what extent they followed them, and whether there were untapped opportunities in the distance between formal and actual gameplay.

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Topics: Retail, Shopalong, Manufacturing, Focus Groups

Digital Store Audit Program Gives Client On-The-Ground Intelligence

Posted by TrendSource on November 11, 2016

Background and Client Objectives

A national quick service restaurant chain wanted to ensure they were developing the right merchandising elements for their restaurants and were identifying cost-savings opportunities across their system. Of their thousands of locations, no two were identical. Different window sizes and counts, overall square footage, directional orientation, and table counts were just a few of the distinguishing factors at each location. With extensive franchise and corporate locations, and the common variables that distinguish each location from the next, the client needed a digital library of each of their restaurants to support decision making.

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Topics: Marketing Audits, Food Service, Retail

Retailer Marks Positive Change in Customer Satisfaction

Posted by Admin on December 06, 2015

PHASE 1

Background

A national grocery chain’s ‘Star Retailer’ program was designed to recognize high performing grocery retailers based on specific criteria. Each year Company X retailers undergo a series of rigorous assessments to ensure that customers are encountering exceptional shopping experiences each and every time

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Topics: Grocery, Retail, VOC

Bridging Manufacturer and Retail Partner Interests Through Shopper Research

Posted by Admin on June 26, 2015

PHASE 1

Client Objectives

An electronics manufacturer with a long history as a TrendSource client was facing new challenges regarding customer expectations of their in-store experience within an unassisted retail sales environment. Specifically, the client was interested in a deeper dive to better understand the retail customer.

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Topics: Mystery Shopping, Retail, Shopalong, Manufacturing

Managing Products Through In-Store Retail Channels

Posted by Admin on June 26, 2015

PHASE 1
Client Objectives

During a key new product launch, retail partners of a global electronics manufacturer were provided training to ensure that Product X was properly positioned to customers seeking to make a purchase.

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Topics: Technology, Retail, Manufacturing

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