Another holiday brings another opportunity to gather those consumer insights that we love so much! July 4th is a holiday known for celebrating America’s independence, and we wanted to know exactly how wINputters were planning to do just that, so TrendSource published a short survey to wINput to get the scoop!
Barbeques? Vacations? Fireworks? We asked about it all, and here’s what we found out:
Where’s the party at?
80% of survey respondents had plans to celebrate the 4th of July this year. Of these party-goers, the top three celebration destinations were:
- Going to a friend/relative’s party (44%)
- Going to a community-sponsored event (33%)
- Staying home (24%)
Hot off the grill!
The vast majority of respondents (72%) had plans to eat BBQ food at some point during the day. Three out of four people were planning to spend time outdoors over indoors.
Stars and stripes galore!
31% of respondents had plans to decorate their home (with the majority of them decorating the outside of their home).
Boom goes the dynamite!
Although 69% of people with pets and 13% of people with children said that their little ones are afraid of fireworks, 87% had fireworks in their plans anyway!
Make sure you’re on wINput so you can participate in our next holiday survey and have the opportunity to win prizes for your input. We hope you had a great 4th of July!
