Webinars

Unlocking the Data: Bringing the Customer Journey to Life

Posted by TrendSource on Oct 6, 2016 1:24:36 PM

Webinar Summary

 

Companies must fully understand their customer journey in order to remain competitive, and too often settle for a one-dimensional perspective derived from a limited set of methodologies.  

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Topics: Market Research, Strategic Consulting, Business Strategy

A Paradigm Shift in Market Research: Redefining the Role of Research Partners

Posted by TrendSource on Sep 29, 2016 11:25:02 AM

Webinar Summary

 

A commonly accepted paradigm associated with market research today is that an organization enlists research providers to collect and synthesize data. In recent years, there has been a focus on turning data into insights through story-telling and effective data visualization. While all of these are important aspects of executing good research, end users of these insights are often still left with the task of implementing the necessary change(s) in response to the results.

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Topics: Market Research, Strategic Consulting, Business Strategy