For our 2020 Retail Industry Report, we wanted to look at retail's digital evolution and revolution, specifically examining new purchase pathways in social media, secondhand shopping, and omnichannel delivery. How has retail changed over the last several years, in which ways have consumer expectations evolved and adapted to this new reality, and how can retailers and manufacturers continue to reach consumers along so many omnichannel touch points? These are some of the questions we set out to answer in our 2020 Retail Industry Report.
- Which social media platforms are the most likely to push consumers down the pathway to purchase, and which types of advertisements and products do they best respond to in this environment?
- To what extent are consumers interested in new purchase models like membership ordering, subscription services, online layaway, and product rentals? How are these new models impacting traditional ones?
- Which products are most popular on the secondary resale market and how can retailers and manufacturers authentically position their brands and products for this reality?
- Digital commerce has created a fascinating intersection of distance, time, and cost. What is the specific relationship between distance, cost, and time when it comes to delivery? How far will customers drive to a central pickup location and how long will they wait for free delivery, and how quickly and conveniently do they expect it when they pay?
- Many more!