2019 Alcohol Industry Report

Posted by TrendSource on August 08, 2019

Alcohol is big business—sure, cannabis is starting to encroach on the after work ‘take the edge off’ market, but alcohol remains as American as apple pie (which is also a type of moonshine). Among changing demographics, social attitudes, and relationships to substances, we thought it was a good time to put our finger on the pulse of the drinking nation.

How much and how often are people drinking these days, what are they drinking when they do, and what social situations particularly lend themselves to alcohol consumption in today's shifting social landscape? Also, what further insights can be gleaned from generational, gender, and income segmentations? We were honestly surprised by some of the results.

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Topics: millennials, Market Research, Consumer Insights, Consumer Research, Online, Omnichannel, Retail, Digital Technology, Consumer Insights Studies, Consumer Buying Behavior, Food, Alcohol