Consumer Insights Studies and Industry Reports

Our 2018 Cannabis Industry Report isn’t about the industry in isolation, it’s about the way it is already impacting consumers' perceptions of retailers, manufacturers, grocers, and restaurants. To what extent are consumers comfortable with these industries incorporating cannabis into their products and services, what is the best way for these industries to go about it, and how can they do so without alienating a portion of their consumer base? What kind of products do consumers want to see, who do they want to buy them from, and what kind of advertising will be most effective?

TrendSource's 2018 Food Service Industry Report offers restaurant operators in-depth analyses of their customers' priorities, pain points, and paths to purchase. Breaking down consumers' relationships to the twenty most popular casual dining chains in the United States, such insights should help casual dining operators (and food service in general) increase check size and market share by offering avenues to appeal to distinct and similar segments of customers. 

TrendSource wants to help you understand your customers, so we sought to uncover the drivers behind food safety preferences and perceptions in the Fast Casual industry. Check out the results from our 2016 Consumer Study: Food Safety in Fast Casual Restaurants.