What’s In The Study?
Grocery shopping – everyone does it, but no two shoppers are the same. Some shop every day, some once a week. To varying degrees, they prioritize pricing, quality of goods, and customer service. And, increasingly, they’re doing it online. So, TrendSource Trusted Insight wanted to uncover some of the latest trends and consumer preferences shaping the grocery industry landscape.
Some highlights from the study:
• Consumer preferences between regional/national chains and local stores/farmer's markets
• The looming threat of online grocery shopping
• Shopping frequency and coupon usage