According to the study, for households going back to school shopping this season, on average, they are shopping for 2 people going back to school. The majority of responding households indicated having students go back to elementary school (50%), followed by high school and college (37% and 36% respectively) and middle school (29%).
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Recent Posts
Back to School Consumer Insights: HP Surpasses Apple in Intent to Purchase Amongst Electronics Shoppers
Posted by
trendsourceuser on 25 June
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Topics: Market Research, Consumer Insights, Consumer Behavior, Back-to-School, Data Collection
What the Industry Needs to Know About the Retailization of Healthcare
Posted by
trendsourceuser on 25 June
TrendSource, a market research and strategic consulting firm, explains the new phrase coined retailization of healthcare and what the unprecedented changes mean for the healthcare industry. With over 15 years in business development and brand management in the retail category, Evencia Leite of TrendSource shares her unique perspective on creating an attractive value proposition for providers and the opportunities that lie ahead in the healthcare industry landscape.
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Topics: Market Research, Health Care, Retailization
Mother’s Day Survey Results: Local Florists Trump Online Flower Shops
Posted by
trendsourceuser on 25 June
Second only to Christmas as the most popular gift giving holiday, Mother’s Day has consumers running to the local florist rather than sitting at the online checkout. Last year, TrendSource executed a detailed Mother’s Day buying intentions study to determine shopping trends for the holiday
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Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Mother's Day, Data Collection
Badges are emailed directly to the contact, providing them with a thorough background on the individual responsible for their inspection services. The new OnSite Inspector badges help TrendSource establish inspection validity, instill confidence and serve as a direct link between TrendSource OnSite Inspections and the
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Topics: OnSite Inspections, Market Research, Mobile, Compliance
The value of creating an OnSite Inspections-specific website became apparent as TrendSource’s OSI service offerings and reporting capabilities expanded. TrendSource OnSite Inspections began with Physical OnSite Inspections in the consumer reporting industry, and has since expanded into over 10 different OnSite Inspection services, including property
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Topics: OnSite Inspections, Market Research, Compliance, Property Assessments, I-9 verification
Market Research Company Details Customer Intercepts Mobile Solution
Posted by
trendsourceuser on 25 June
With the ever-changing landscape of technology, the increase in mobile-friendly capabilities introduces even more opportunities for gathering this type of data. TrendSource is able to improve accuracy, geocode, integrate media, and support intelligent questioning which enables the branching off of specific question responses. These benefits
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Topics: Market Research, Mobile, Customer Intercepts, Data Collection
TrendSource OnSite Inspections began in the physical OnSite Inspection industry, and has grown to be represented in over 10 different OnSite Inspection industries, including property assessments, various areas for compliance, and I-9 verifications. The TrendSource OnSite Inspection Team is a group of innovators who are
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Topics: OnSite Inspections, Market Research, Compliance, Property Assessments, I-9 verification
Retail’s BIG Show has become the go-to resource for industry professionals from around the world to see and experience everything and anything that is Retail. The four day event in New York City provided innovative education and unparalleled networking opportunities.
The most intriguing conference topic for
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Topics: Mobile, Analytics, Social Media, Convergence, Big Data, Retail, Digital Technology, NRF
Shopper Insights Suggests Consumers Spent More Than Anticipated On Gifts During Holiday Season
Posted by
trendsourceuser on 25 June
Pre-Holiday Study
To help retailers navigate the complexities of the holiday shopping experience and keep pace with today’s multi-device, omni-channel consumer, TrendSource conducted the first part of what has now become an annual two-part shopper insights research study during the holiday season. The pre-holiday study was
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Topics: Consumer Insights, Consumer Research, Shopper Insights, Holiday Shopping, Secret Shopping
Medicare Compliance Programs Deliver Highest Ever Audit Completion Numbers for AEP 2014
Posted by
trendsourceuser on 25 June
This year’s Annual Election Period (AEP) provided thousands of eligible seniors (55+) the opportunity to earn extra income by participating in Medicare marketing surveillance programs conducted for insurance companies. These secret shoppers – or mystery shoppers – remain instrumental in helping Medicare insurers detect prohibited
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Topics: Health Care, AEP, Compliance Audits, Health Care Compliance, Marketing Audit
