TrendSource’s 3rd annual 2014 Post-Holiday Consumer Insights Study, administered after the conclusion of the 2014 Holiday season, revealed year-over-year consumer shopping and gift-purchasing insights as well as buyer intentions vs. actual outcomes.
Among the key insights from the survey results is the increasing use of mobile technology by consumers compared to previous years. 30% of shoppers reported buying items via a mobile device, up from 22% in 2013, and 20% in 2012. Mobile technology
Topics: Market Research, Consumer Insights, Consumer Research, Holiday Shopping, Consumer Behavior, Data Collection
Recently, TrendSource conducted their third annual Pre-Holiday Consumer Buying Intentions Study and results revealed retailers Walmart, Target & Kohl’s as top shopping destinations this holiday season. The market research company sent researchers out during peak Black Friday hours to assess the customer experience at the three retailers
Topics: Market Research, Consumer Insights, Holiday Shopping, Black Friday, Consumer Behavior, Mobile Market Research
Many industries have seen rapid change over the last 25 years and market research is one of those. Changes in technology, the advent of big data, and the amount of information available to consumers today have all contributed to the current state of market research
Topics: Market Research, TrendSource, Consulting, Data Collection, Business
Retail mobile strategy has been a hot topic all year and has made a dent in holiday shopping intentions especially in price checking behavior. Showrooming is no longer seen as a phenomenon. It is a permanent component to product purchases. The data shows this to
Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Data Collection
Recognizing the need to harness the power of mobile as a conduit for gathering market research data, TrendSource designed a solution to gather real-time consumer insights quickly and efficiently via mobile device. TrendSource developed aAmplify — a new mobile market research solution that provides customer satisfaction
Topics: Market Research, Consumer Insights, Mobile, Mobile Market Research, Data Collection, aamplify
According to the study, for households going back to school shopping this season, on average, they are shopping for 2 people going back to school. The majority of responding households indicated having students go back to elementary school (50%), followed by high school and college (37% and 36% respectively) and middle school (29%).
Topics: Market Research, Consumer Insights, Consumer Behavior, Back-to-School, Data Collection
TrendSource, a market research and strategic consulting firm, explains the new phrase coined retailization of healthcare and what the unprecedented changes mean for the healthcare industry. With over 15 years in business development and brand management in the retail category, Evencia Leite of TrendSource shares her unique perspective on creating an attractive value proposition for providers and the opportunities that lie ahead in the healthcare industry landscape.
Topics: Market Research, Health Care, Retailization
Second only to Christmas as the most popular gift giving holiday, Mother’s Day has consumers running to the local florist rather than sitting at the online checkout. Last year, TrendSource executed a detailed Mother’s Day buying intentions study to determine shopping trends for the holiday
Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Mother's Day, Data Collection
Badges are emailed directly to the contact, providing them with a thorough background on the individual responsible for their inspection services. The new OnSite Inspector badges help TrendSource establish inspection validity, instill confidence and serve as a direct link between TrendSource OnSite Inspections and the
Topics: OnSite Inspections, Market Research, Mobile, Compliance
The value of creating an OnSite Inspections-specific website became apparent as TrendSource’s OSI service offerings and reporting capabilities expanded. TrendSource OnSite Inspections began with Physical OnSite Inspections in the consumer reporting industry, and has since expanded into over 10 different OnSite Inspection services, including property
Topics: OnSite Inspections, Market Research, Compliance, Property Assessments, I-9 verification
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