TrendSource conducted its 4th Annual Pre-Holiday Consumer Buying Intentions Study to uncover consumer targets for the upcoming gift-giving season.
TrendSource surveyed over 3,000 consumers to identify trends and insights for retailers as we approach the holiday gift-giving season.
Digital shopping behaviors have increased significantly over the past several years. Since 2013, shoppers purchasing their holiday gifts in-store decreased by 38% and mobile device usage is growing quickly. The study shows that 63% prefer a browser over an app. Of the 37% that do use a mobile app, 82% are using 3rd party apps like Amazon and Groupon and 18% are choosing to use a retailer app, like Kohl’s or Macy’s. Study results also found that the younger a consumer, the more likely he or she is to use a mobile device to shop.
For the complete results of TrendSource’s 2015 Pre-Holiday Consumer Buying Intentions Study, and an infographic that summarizes the findings, click here.
About This Study
TrendSource conducted this research study by surveying North American Field Agents in their proprietary MSI database between October 14th and November 8th, 2015. The results represent 3,114 online respondents who met the qualifying criteria of confirming intent to shop for gifts during the 2015 holiday season. All respondents opted in to participate voluntarily.
For more information about this study or TrendSource’s services email: TrustedInsight@trendsource.com.
