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Grocery Industry Market Research: Frozen Foods Cool Again?

Posted by TrendSource on 12/1/17 9:45 AM

We love a good pun but sometimes the frozen fruit is just hanging too darn low. So, while attempting to keep the temperature jokes to a minimum, we must point out that frozen food sales are, well, heating up. After nearly a decade of steady declines across all frozen food segments—including prepared meals, pizzas, vegetables, and desserts—manufacturers and grocers have caught up to changing consumer tastes and are making advancements in the seemingly most important of all demographic groups, millennials.

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Topics: Market Research, Customer Intercepts, Grocery, CPG, Panel Surveys

For Market Research Companies, Growth Hacking is Nothing New

Posted by TrendSource on 5/16/17 12:10 PM

Growth Hacking has become all the rage. It’s gotten to the point that even if you don’t know what it is, you’ve heard about it and probably nodded along so as to avoid appearing out of the loop.  Over the past five years or so, it has become increasingly difficult to talk about marketing without somebody bringing it up, and business and advertising blogs have devoted untold bandwidth to declaring it the greatest marketing invention since BOGO.

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Topics: Market Research, Customer Intercepts, Digital Technology, Panel Surveys, Shopalong

Before Going Organic, QSRs Need Customer Intercepts, Consumer Panel Surveys

Posted by TrendSource on 5/4/17 7:49 AM

Have you heard, Quick Service Restaurants (QSRs) are going organic? Or at least one of them is testing it out.

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Topics: Market Research, Food Service, Restaurant, Customer Intercepts, Organic, Panel Surveys

With Meal Kits Eating Grocers’ Lunch, How Can Market Research Help Them Fight Back?

Posted by TrendSource on 4/27/17 2:13 PM

In the kitchen these days, it seems Americans want to save time but not squander health and nutrition. That explains why, according to a recent Harris Poll, ¼ U.S. adults purchased a meal kit in 2016 and why 70% of them said they will do it again.

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Topics: Customer Intercepts, Customer Behavior, Grocery

Consumer Preference Research Key to Surviving Center-Aisle CPG Crunch?

Posted by TrendSource on 3/27/17 7:50 AM

Grocery shoppers are abandoning the center-aisle products that are CPG’s bread and butter, leaving manufacturers wondering if this is a short-term trend or a permanent change. Indeed, with Bernstein’s recent downgrade of stocks in some of the nation’s largest food manufacturers, and the falling prices of fresh food in general, it’s becoming increasingly difficult to deny that consumer tastes are changing as they increasingly flock to stores’ fresher perimeter.

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Topics: Customer Insights, Customer Intercepts, Customer Behavior, Grocery, CPG

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