We love a good pun but sometimes the frozen fruit is just hanging too darn low. So, while attempting to keep the temperature jokes to a minimum, we must point out that frozen food sales are, well, heating up. After nearly a decade of steady declines across all frozen food segments—including prepared meals, pizzas, vegetables, and desserts—manufacturers and grocers have caught up to changing consumer tastes and are making advancements in the seemingly most important of all demographic groups, millennials.
Growth Hacking has become all the rage. It’s gotten to the point that even if you don’t know what it is, you’ve heard about it and probably nodded along so as to avoid appearing out of the loop. Over the past five years or so, it has become increasingly difficult to talk about marketing without somebody bringing it up, and business and advertising blogs have devoted untold bandwidth to declaring it the greatest marketing invention since BOGO.
Have you heard, Quick Service Restaurants (QSRs) are going organic? Or at least one of them is testing it out.
In the kitchen these days, it seems Americans want to save time but not squander health and nutrition. That explains why, according to a recent Harris Poll, ¼ U.S. adults purchased a meal kit in 2016 and why 70% of them said they will do it again.
Grocery shoppers are abandoning the center-aisle products that are CPG’s bread and butter, leaving manufacturers wondering if this is a short-term trend or a permanent change. Indeed, with Bernstein’s recent downgrade of stocks in some of the nation’s largest food manufacturers, and the falling prices of fresh food in general, it’s becoming increasingly difficult to deny that consumer tastes are changing as they increasingly flock to stores’ fresher perimeter.