Adult smokers looking to quit, and much more problematically high school teenagers looking to both fit in and stand out, have really taken to the JUUL. Described as the “i-Phone of e-cigarettes”, the oh-so-small electronic cigarette debuted in 2015 and today is selling about 20 million products per month. Coming in fun flavors like crème brule, cool mint, mango, and mixed fruit, the device—which closely resembles a USB stick—is actually two separate pieces, a rechargeable battery and disposable nicotine cartridges (JUUL packs). The battery costs about $35, the cartridges about $16 per four pack.
