Do you hear that? It’s the collective sigh of relief being released by every parent across the country—the kids are back in school! Phew! It’s true, summer vacations have ended for student and CEO alike but around here we never take a break. We keep pushing forward with Market Research 101, breaking down our favorite market research methodologies every Thursday for your edification and, well, pleasure (are you not entertained?!).
This Plog is about IHOb. Wait…flip that.
Kidding aside, it sure has been an interesting two weeks for IHOP, which, in a recent marketing ploy, announced they would be changing their name from IHOP to IHOb. And though the ‘b’ remained mysterious for roughly a week and inspired rampant speculation (brunch? bacon? bellinis? beer?! bud?!?!) we have now learned the ‘b’ is for burgers (oh, burgers burgers burgers start with ‘b’).
Chipotle has a cheesy problem, more specifically a queso one. After testing the new product in Colorado and California, the food purveyor—whose last 18 months have been, well, challenging—rushed it to market with much, much fanfare and the results have been less than impressive. According to Business Insider, only about 15% of customers are actually ordering the product, and it's reception on social media has been somewhere between caustic and molten.
We fancy ourselves forward thinkers here at TrendSource, always looking for the next big trend, the next great disruptor to report to our clients and to report in our food and grocery market research blog. But with all that forward thinking, sometimes we forget to look back, to revisit what we’ve said in the past, how it has panned out (or if it should just be panned), and what is to come.So, follow us through what we hope will become a semi-regular exercise, Banked it or Tanked it, as we check-in on five topics we blogged about in the past, giving necessary updates and either patting ourselves on the back or kicking ourselves in the pants.
It may border on treasonously un-American to say this, but the NFL might be in a bit of trouble. Last year, Fox and CBS Sunday Football programming saw a single-digit decline in viewership, and ESPN and NBC’s nighttime programing a double-digit decline—heretofore unfathomable drops for a seemingly invulnerable product. While many had hoped this was a temporary blip caused by sharing the air with an insane presidential election, the news thus far this season hasn’t been much better: the annual kickoff game saw a 13% ratings decline and opening weekend similarly flagged.