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In case you didn’t notice, Trader Joe recently sailed its way into the current culture war when it went back on its pledge to rebrand several of its ethnically-themed products. A petition (started by a high school senior) had taken the grocer to task for the perhaps pejorative way it names certain items, causing the grocer to at first promise reevaluation and change, and then to double down. 

The Triple Bottom Line revolution is spreading across many forward-thinking organizations around the globe. Several successful companies are leading the charge by pioneering a strategy that gives consumers an opportunity to join the effort simply by choosing to shop with them.