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Market Research 101: What is a Net Promoter Score (NPS)?

Posted by TrendSource on 10/17/19 9:57 AM

Continuing our Market Research 101 series, today we will be discussing Net Promoter Scores, abbreviated NPS, the third and final component in our new online Brand Health suite. As with any online methodology, it is important to remember that these methodologies are often best paired with other market research tools to best monitor your business in an omnichannel world.

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Topics: Food Service, Health Care, Grocery, Retail, CPG, Manufacturing, Market Research 101, Brand Health

Market Research 101: What is Sentiment Analysis?

Posted by TrendSource on 10/10/19 9:13 AM

Continuing with our introduction of TrendSource’s new Brand Health Suite, this week we are continuing Market Research 101 with everything you need to know about Sentiment Analysis.

What is sentiment analysis, what can sentiment analysis tell you, and how does it fit into a broader brand health tracking program? We’re here to explain and we feel great about it!

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Topics: Food Service, Marketing, Grocery, Retail, CPG, Manufacturing, Market Research 101, Brand Health, Sentiment Analysis

Market Research 101: What Is Social Listening?

Posted by TrendSource on 10/3/19 8:52 AM

Brand health is tricky these days, and TrendSource has developed a suite of products to help businesses keep real-time tabs on the things people are saying about them. Over the next three weeks, we will be presenting these brand health products as part of our Market Research 101 series, telling you everything you need to know about the cutting edge of online market research.

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Topics: Food Service, Health Care, Grocery, Retail, CPG, Manufacturing, Market Research 101, Brand Health, Social Listening

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