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Urban Plates Uses Food Service Market Research for Menu, Expansion, and More

Posted by TrendSource on 3/12/20 9:00 AM

Urban Plates--the freshness-forward, Cardiff, CA based restaurant chain serving sandwiches, salads, and braises in a made-to-order cafeteria format since its opening in 2011--is in the middle of a carefully-executed expansion strategy that will see it triple its store count by 2023.

Why has the chain succeeded where so many other similar concepts have failed? According to co-founder and CEO Sadar Nadhir, "Urban Plates is changing the way America eats. Guests desire affordable high-quality, customizable meals served in a convenient yet inviting atmosphere with fine-dining hospitality.” Though Nadhir may be inclined to exaggerate for obvious reasons, it's hard to argue with his restaurants’ successes.

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Topics: Market Research, Food Service, Competitive Intelligence, Omnichannel, Health Food, vegan

Food Service Market Research: QSRs Preparing for Customers to Move Beyond Meat

Posted by TrendSource on 1/10/19 9:58 AM

Beyond Meat is moving beyond niche, debuting in two QSRs—Del Taco and Carl’s Jr.—over the last several months. Formerly restricted to Whole Foods grocery aisles and pretentious burger joints like Hopdoddy, the entirely plant-based burger patty (peas, faba beans, soy, and beets are the main ingredients), is quite popular. It counts Bill Gates and lifetime ‘it’ boy Leonardo DiCaprio as celebrity investors, to say nothing of General Mills, Tyson Chicken, and even the SPCA on the corporate side.

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Topics: Market Research, Food Service, CPG, Food, Health Food, vegan

True to Name, Instant Pot Getting Hot Quickly: What the Market Research Says

Posted by TrendSource on 10/18/18 9:48 AM

Forgive us if we channel The Big Lebowski as we declare: Sometimes, there's a device…Sometimes, there's a device, well, it’s the device for its time and place. It fits right in there.

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Topics: millennials, Market Research, Food Service, Grocery, Manufacturing, Health Food

Why Weight Watchers Became WW (It's Because of Market Research)

Posted by TrendSource on 10/11/18 9:10 AM

It’s been quite the year for rebranding. IHOP went all IHOb on us, AdWords became Google Ads, and now Weight Watchers is dropping the “eight” and “atchers”, rebranding itself WW.

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Topics: Market Research, Marketing, Grocery, Retail, CPG, Health Food

In SodaStream Acquisition, Pepsi Put In The CPG Beverage Market Research

Posted by TrendSource on 8/28/18 10:25 AM

PepsiCo is making SodaStream into a tributary. The beverage and snack food giant purchased the at-home carbonation system for $3.2 billion dollars in what is likely to be the final big splash for soon-to-retire CEO Indra Nooyi.

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Topics: Market Research, CPG, Manufacturing, Health Food, Beverage

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