Beyond Meat is moving beyond niche, debuting in two QSRs—Del Taco and Carl’s Jr.—over the last several months. Formerly restricted to Whole Foods grocery aisles and pretentious burger joints like Hopdoddy, the entirely plant-based burger patty (peas, faba beans, soy, and beets are the main ingredients), is quite popular. It counts Bill Gates and lifetime ‘it’ boy Leonardo DiCaprio as celebrity investors, to say nothing of General Mills, Tyson Chicken, and even the SPCA on the corporate side.
Forgive us if we channel The Big Lebowski as we declare: Sometimes, there's a device…Sometimes, there's a device, well, it’s the device for its time and place. It fits right in there.
It’s been quite the year for rebranding. IHOP went all IHOb on us, AdWords became Google Ads, and now Weight Watchers is dropping the “eight” and “atchers”, rebranding itself WW.
PepsiCo is making SodaStream into a tributary. The beverage and snack food giant purchased the at-home carbonation system for $3.2 billion dollars in what is likely to be the final big splash for soon-to-retire CEO Indra Nooyi.
Kroger is making a tech play for the health-conscious consumer, releasing an app called OptUP that offers easily understood information about the products in their stores. Available in Kroger locations and various banners such as Fred Meyer and GFC (full disclosure: Ralphs Fresh Fare is unquestionably this blogger’s grocer of choice), OptUP is part of Kroger’s broader “Wellness Your Way” initiative, aiming to help customers craft and control their own nutritional journeys.