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Food Service Market Research: QSRs Preparing for Customers to Move Beyond Meat

Posted by TrendSource on 1/10/19 9:58 AM

Beyond Meat is moving beyond niche, debuting in two QSRs—Del Taco and Carl’s Jr.—over the last several months. Formerly restricted to Whole Foods grocery aisles and pretentious burger joints like Hopdoddy, the entirely plant-based burger patty (peas, faba beans, soy, and beets are the main ingredients), is quite popular. It counts Bill Gates and lifetime ‘it’ boy Leonardo DiCaprio as celebrity investors, to say nothing of General Mills, Tyson Chicken, and even the SPCA on the corporate side.

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Topics: Market Research, Food Service, CPG, Food, Health Food, vegan

True to Name, Instant Pot Getting Hot Quickly: What the Market Research Says

Posted by TrendSource on 10/18/18 9:48 AM

Forgive us if we channel The Big Lebowski as we declare: Sometimes, there's a device…Sometimes, there's a device, well, it’s the device for its time and place. It fits right in there.

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Topics: millennials, Market Research, Food Service, Grocery, Manufacturing, Health Food

Why Weight Watchers Became WW (It's Because of Market Research)

Posted by TrendSource on 10/11/18 9:10 AM

It’s been quite the year for rebranding. IHOP went all IHOb on us, AdWords became Google Ads, and now Weight Watchers is dropping the “eight” and “atchers”, rebranding itself WW.

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Topics: Market Research, Marketing, Grocery, Retail, CPG, Health Food

In SodaStream Acquisition, Pepsi Put In The CPG Beverage Market Research

Posted by TrendSource on 8/28/18 10:25 AM

PepsiCo is making SodaStream into a tributary. The beverage and snack food giant purchased the at-home carbonation system for $3.2 billion dollars in what is likely to be the final big splash for soon-to-retire CEO Indra Nooyi.

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Topics: Market Research, CPG, Manufacturing, Health Food, Beverage

OptUP: Kroger's Grocery Market Research Coup

Posted by TrendSource on 7/19/18 9:59 AM

Kroger is making a tech play for the health-conscious consumer, releasing an app called OptUP that offers easily understood information about the products in their storesAvailable in Kroger locations and various banners such as Fred Meyer and GFC (full disclosure: Ralphs Fresh Fare is unquestionably this blogger’s grocer of choice)OptUP is part of Kroger’s broader “Wellness Your Way” initiative, aiming to help customers craft and control their own nutritional journeys.  

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Topics: Grocery, Technology, Digital Technology, Health Food

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