<div class="statcounter"><a title="web statistics" href="http://statcounter.com/" target="_blank"><img class="statcounter" src="//c.statcounter.com/9192529/0/d07e92ef/1/" alt="web statistics">

Trusted Insight Trends Blog

Legacy Manufacturers on the Decline? What the CPG Market Research Says

Posted by TrendSource on 2/21/19 9:19 AM

We all know that CPG is hurting, but we also know it’s not going anywhere. Unless we all roll up our sleeves and dig into an agrarian renaissance, we will always need consumer packaged goods—that’s not changing unless we all start farming. And I for one do not farm.

What’s changing, then, is where, how, and from whom consumers are getting these goods. Formerly the exclusive territory of CPG titans like Unilever and Kraft, CPG is increasingly fragmented and less monolithic.

Read More

Topics: Market Research, Millenials, Grocery, Retail, Digital Technology, CPG, Manufacturing, Tom Brady

How Bud Light is Trying to Keep Up with Shifting Tastes (hint: Beverage Industry Market Research)

Posted by TrendSource on 12/11/18 11:23 AM

Lately it seems as though Bud Light has fewer and fewer buddies.

Facing challenges from the domestic craft beer revolution, foreign imports, and wine and spirits, brands like Bud Light have seen their sales and market share erode over the past several years.

Read More

Topics: Millenials, Marketing, CPG, Tom Brady, Beverage

A Market Research Buffet: How All-You-Can-Eats Can Make Money

Posted by TrendSource on 11/1/18 9:56 AM

We set our own editorial calendar, but every now and again, a casual workplace question becomes an internal debate…and then becomes a blog topic.

Recently, a lively discussion ensued in TrendSource's lunchroom about how (and, indeed, if) all-you-can-eat (AYCE) establishments could possibly succeed. You know what we mean—AYCE buffets ranging from pizza to Chinese, AYCE restaurants like Korean BBQ and sushi, how do they stay afloat?

Read More

Topics: Market Research, Food Service, Tom Brady, Food, Beyoncé

Meal Kit Providers Are Getting Burned by Churn: What the Market Research Says

Posted by TrendSource on 8/1/18 11:41 AM

When meal kits became a thing around 2012, their approach seemed as fresh and timely as the food they provided. With 80% of meals (and half of restaurant orders) consumed at home, meal kits were potentially a perfectly timed hybrid. Appealing to foodies’ adventurous desire to take a guided exploration of unfamiliar cuisine while streamlining the multiple steps required to prepare a home-cooked meal, Blue Apron and the like utilized the subscription model that has served so many industries well (except for you, MoviePass)

Read More

Topics: Grocery, CPG, Grocery Delivery, Manufacturing, Amazon, Tom Brady, Beyoncé

Oprah, True Food Kitchen, and the 2018 Food Service Industry Report

Posted by TrendSource on 7/17/18 10:04 AM

Oprah Winfrey (mogul, television personality, and noted American treasure) is buying in to an already hot commodity. The monoymous Emmy and Peabody winner recently invested an undisclosed sum in True Food Kitchen, a Phoenix-based health food restaurant chain that launched in 2008 and currently boasts 23 locations in trendy urban neighborhoods across the country. 

Read More

Topics: Food Service, Tom Brady, Food, Health Food, Beyoncé

Get our latest updates...

Recent Posts