When you’re doing things right, your customers should be giving you credit for it. When you have things to improve upon, your customers should be the first to have an opinion about it. This is a pivotal step of CLIMB – the validation step where you ask your customers…How are we doing? Did it work?
Driving customer loyalty begins with…
- Consumer research?
- Implementing operational standards?
- Listening to customer feedback?
Two weeks ago, I had the pleasure of attending AMA’s 2013 Analytics with Purpose Conference, themed, ‘The Human Edge of Big Data’ in beautiful downtown San Diego, and a lengthy 3-mile trek from our office. My first impression when I walked into the conference was, "these don’t seem like your typical marketing folks." And they weren't. Rather, the event was dominated by marketing research and analytics folks, which made for a very unique AMA conference with a focus on the modern-day iterations of reach and frequency. In my opinion, here were the highlights of the conference, and my “two cents” on each. Enjoy!