Casual dining chains have taken a beating lately and are doing what they can to stay on their feet. From recent attention grabs—IHOP put its thing down, flipped it, and reversed it; Applebee's went to $1 happy hour drinks—to revitalized menus a-la Macaroni Grill, casual dining chains are pulling out all the stops.
Topics: Market Research, Food Service, Consumer Insights, Consumer Buying Intentions, Consumer Buying Behavior, Consumer Insights Study, Health Food
It might not be entirely accurate, but Moms have a reputation for graciously accepting any gift they are given—smiling, saying I love it, and saying I love you. That’s how people have gotten away with giving some truly uninspired gifts throughout the years. But according to the Mother’s Day Market Research in our 2017 Mother’s Day Consumer Insights Study, Moms want more than time with their family and the classroom-crafted keepsake.
Topics: Food Service, Restaurant, Holiday Shopping, Retail, CPG, Consumer Insights Studies, Consumer Buying Intentions