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In the kitchen these days, it seems Americans want to save time but not squander health and nutrition. That explains why, according to a recent Harris Poll, ¼ U.S. adults purchased a meal kit in 2016 and why 70% of them said they will do it again.

Grocery shoppers are abandoning the center-aisle products that are CPG’s bread and butter, leaving manufacturers wondering if this is a short-term trend or a permanent change. Indeed, with Bernstein’s recent downgrade of stocks in some of the nation’s largest food manufacturers, and the falling prices of fresh food in general, it’s becoming increasingly difficult to deny that consumer tastes are changing as they increasingly flock to stores’ fresher perimeter.

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