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With Meal Kits Eating Grocers’ Lunch, How Can Market Research Help Them Fight Back?

Posted by TrendSource on 4/27/17 2:13 PM

In the kitchen these days, it seems Americans want to save time but not squander health and nutrition. That explains why, according to a recent Harris Poll, ¼ U.S. adults purchased a meal kit in 2016 and why 70% of them said they will do it again.

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Topics: Customer Intercepts, Customer Behavior, Grocery

Consumer Preference Research Key to Surviving Center-Aisle CPG Crunch?

Posted by TrendSource on 3/27/17 7:50 AM

Grocery shoppers are abandoning the center-aisle products that are CPG’s bread and butter, leaving manufacturers wondering if this is a short-term trend or a permanent change. Indeed, with Bernstein’s recent downgrade of stocks in some of the nation’s largest food manufacturers, and the falling prices of fresh food in general, it’s becoming increasingly difficult to deny that consumer tastes are changing as they increasingly flock to stores’ fresher perimeter.

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Topics: Customer Insights, Customer Intercepts, Customer Behavior, Grocery, CPG

Are You Putting the Machine Learning Cart Before the Market Research Horse?

Posted by TrendSource on 3/17/17 9:40 AM

Advertising is going through some changes

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Topics: Market Research, Customer Insights, Customer Behavior, Technology, Digital Technology

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