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Customer behavior

TrendSource 04/27/2017 Customer Intercepts, Customer Behavior, Grocery

With Meal Kits Eating Grocers’ Lunch, How Can Market Research Help Them Fight Back?

With Meal Kits Eating Grocers’ Lunch, How Can Market Research Help Them Fight Back?

In the kitchen these days, it seems Americans want to save time but not squander health and nutrition. That explains why, according to a recent Harris Poll, ¼ U.S. adults purchased a meal kit in 2016 and why 70% of them said they will do it again.
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