Background and Client Objectives
A regional retailer realized they lacked a viable email marketing strategy. While they had enrolled many customers into their email subscriber database, their digital outreach followed a “kitchen sink” approach: email frequency, content, and tone were inconsistent.
Topics: Customer Behavior, Customer Experience, Grocery, Digital Technology
Phase One: Client Objective
A Fortune 500 grocer came to TrendSource with a need to gain a better understanding of their customers and perceptions of their competition in a specific region. Specifically, the client hoped to determine customers’ perceptions of their prices, quality and service in comparison to their competitors. Key questions were identified:
Topics: Customer Behavior, Grocery