Myth Busters: How Focus Groups Dispel Corporate Assumptions

Posted by TrendSource on August 08, 2017

Background and Client Objectives

A top global children’s game manufacturer and entertainment brand wanted to understand how young consumers actually played their game.  Particularly, they wanted to know if young consumers understood game rules, to what extent they followed them, and whether there were untapped opportunities in the distance between formal and actual gameplay.

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Topics: Retail, Shopalong, Manufacturing, Focus Groups