In-Restaurant Mystery Shops Validate Piloted Training Initiative

Posted by TrendSource on December 05, 2018

Background and Client Objectives  

A national fast-casual restaurant needed to evaluate and validate the success of its customer service and experience initiatives, looking to tangibly link piloted service standards to improved customer experience before rolling out the standards to their 800+ franchised locations.  

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Topics: Market Research, Food Service, Mystery Shopping

Digital Store Audit Program Gives Client On-The-Ground Intelligence

Posted by TrendSource on November 11, 2016

Background and Client Objectives

A national quick service restaurant chain wanted to ensure they were developing the right merchandising elements for their restaurants and were identifying cost-savings opportunities across their system. Of their thousands of locations, no two were identical. Different window sizes and counts, overall square footage, directional orientation, and table counts were just a few of the distinguishing factors at each location. With extensive franchise and corporate locations, and the common variables that distinguish each location from the next, the client needed a digital library of each of their restaurants to support decision making.

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Topics: Marketing Audits, Food Service, Retail

Validating Investment: Using Customers to Drive Decisions

Posted by TrendSource on November 10, 2016

Background & Client Objectives

A national fast food chain was looking to implement a new design and needed to quickly validate the concept at pilot locations. Specifically, they wanted to understand how customers perceived the new design relative to traditional locations in order to determine if the new design was worth the investment required to implement it.

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Topics: Food Service, Restaurant, Customer Surveys

Fast Casual Restaurant Chain Hones In On New Design

Posted by TrendSource on August 22, 2016

Background & Client Objectives

A fast casual restaurant developed new store formats and was looking to understand customers’ perceptions of a new location concept for their brand, as well as how customer perceptions change over time.

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Topics: Food Service, Restaurant, Fast Casual

National Quick Service Chain Achieves an ROI of 740%

Posted by Admin on June 26, 2015


Client Objectives

A Fortune 500 Quick Service Restaurant (QSR) came to TrendSource with two key objectives:

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Topics: Food Service