A national fast-casual restaurant needed to evaluate and validate the success of its customer service and experience initiatives, looking to tangibly link piloted service standards to improved customer experience before rolling out the standards to their 800+ franchised locations.
Topics: Market Research, Food Service, Mystery Shopping
Background and Client Objectives
A national quick service restaurant chain wanted to ensure they were developing the right merchandising elements for their restaurants and were identifying cost-savings opportunities across their system. Of their thousands of locations, no two were identical. Different window sizes and counts, overall square footage, directional orientation, and table counts were just a few of the distinguishing factors at each location. With extensive franchise and corporate locations, and the common variables that distinguish each location from the next, the client needed a digital library of each of their restaurants to support decision making.
Topics: Marketing Audits, Food Service, Retail
Background & Client Objectives
A national fast food chain was looking to implement a new design and needed to quickly validate the concept at pilot locations. Specifically, they wanted to understand how customers perceived the new design relative to traditional locations in order to determine if the new design was worth the investment required to implement it.
Topics: Food Service, Restaurant, Customer Surveys
Background & Client Objectives
A fast casual restaurant developed new store formats and was looking to understand customers’ perceptions of a new location concept for their brand, as well as how customer perceptions change over time.
Topics: Food Service, Restaurant, Fast Casual
Client Objectives
A Fortune 500 Quick Service Restaurant (QSR) came to TrendSource with two key objectives:
Topics: Food Service