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Consumer Electronics Manufacturer Uses Mystery Shopping to Understand Customer Experience

Posted by Admin on December 07, 2015

PHASE 1

A consumer electronics manufacturer came to TrendSource with a specific research question:  How could they better understand the increasing segmentation of their personal computer (PC) category and its impact on the in-store buying experience?

Based on a consultative approach, we identified that the client’s primary

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Retailer Marks Positive Change in Customer Satisfaction

Posted by Admin on December 06, 2015

PHASE 1

Background

A national grocery chain’s ‘Star Retailer’ program was designed to recognize high performing grocery retailers based on specific criteria. Each year Company X retailers undergo a series of rigorous assessments to ensure that customers are encountering exceptional shopping experiences each and every time

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Topics: Grocery, Retail, VOC

Bridging Manufacturer and Retail Partner Interests Through Shopper Research

Posted by Admin on June 26, 2015

PHASE 1

Client Objectives

An electronics manufacturer with a long history as a TrendSource client was facing new challenges regarding customer expectations of their in-store experience within an unassisted retail sales environment. Specifically, the client was interested in a deeper dive to better understand the retail customer.

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Topics: Mystery Shopping, Retail, Shopalong, Manufacturing

Customer Pricing Perceptions in the Grocery Industry

Posted by Admin on June 26, 2015

PHASE 1

Client Objectives

A supermarket chain came to TrendSource with a specific request — to confirm or dispel the customer perception that their prices were more expensive than the competition.

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Topics: Strategic Consulting, Competitive Intelligence, Grocery

National Quick Service Chain Achieves an ROI of 740%

Posted by Admin on June 26, 2015

PHASE 1

Client Objectives

A Fortune 500 Quick Service Restaurant (QSR) came to TrendSource with two key objectives:

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Topics: Food Service

Managing Products Through In-Store Retail Channels

Posted by Admin on June 26, 2015

PHASE 1
Client Objectives

During a key new product launch, retail partners of a global electronics manufacturer were provided training to ensure that Product X was properly positioned to customers seeking to make a purchase.

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Topics: Technology, Retail, Manufacturing

Produce Is Center Stage For Grocery Shoppers

Posted by Admin on June 17, 2015

PHASE 1

Client Objectives

In support of a major initiative to provide best-in-class produce experiences for their grocery customers

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Topics: Grocery