Case Studies

PHASE 1

A consumer electronics manufacturer came to TrendSource with a specific research question:  How could they better understand the increasing segmentation of their personal computer (PC) category and its impact on the in-store buying experience?

Based on a consultative approach, we identified that the client’s primary

PHASE 1

Background

A national grocery chain’s ‘Star Retailer’ program was designed to recognize high performing grocery retailers based on specific criteria. Each year Company X retailers undergo a series of rigorous assessments to ensure that customers are encountering exceptional shopping experiences each and every time

PHASE 1

Client Objectives

An electronics manufacturer with a long history as a TrendSource client was facing new challenges regarding customer expectations of their in-store experience within an unassisted retail sales environment. Specifically, the client was interested in a deeper dive to better understand the retail customer.

PHASE 1

Client Objectives

A supermarket chain came to TrendSource with a specific request — to confirm or dispel the customer perception that their prices were more expensive than the competition.

PHASE 1

Client Objectives

A Fortune 500 Quick Service Restaurant (QSR) came to TrendSource with two key objectives:

PHASE 1
Client Objectives

During a key new product launch, retail partners of a global electronics manufacturer were provided training to ensure that Product X was properly positioned to customers seeking to make a purchase.

PHASE 1

Client Objectives

In support of a major initiative to provide best-in-class produce experiences for their grocery customers