Validating Investment: Using Customers to Drive Decisions

Posted by TrendSource on November 10, 2016

Background & Client Objectives

A national fast food chain was looking to implement a new design and needed to quickly validate the concept at pilot locations. Specifically, they wanted to understand how customers perceived the new design relative to traditional locations in order to determine if the new design was worth the investment required to implement it.

Read More

Topics: Food Service, Restaurant, Customer Surveys

Manufacturer Finds Best Locations for Product Launch

Posted by TrendSource on September 23, 2016


Background and Client Objectives

A national manufacturer came to TrendSource Trusted Insight in anticipation of a new product rollout with a retail partner. Specifically, they wanted to determine which of this retail partner’s 1,800 national locations offered the best opportunity for a successful pilot launch. This meant they needed to understand which stores stood in areas heavily saturated with potential customers most likely to purchase this new product. Launching the product first in these specific locations would ensure its early success and popularity, making for a strong initial rollout.

Read More

Topics: Research, Customer Surveys, CPG