Mobile Ethnographies Capture Real World Customer Journeys

Posted by TrendSource on October 31, 2017

Background and Client Objectives

Before reconsidering their in-store marketing materials, a global consumer electronics manufacturer required in-depth knowledge about how consumers interacted with these materials. Specifically, they wanted to understand how the displays, aesthetics, and information within in-store marketing materials influenced purchase decisions for people interested in their products. What caught the eye, what was helpful and informative, what was interesting and appealing, and most importantly, how could they use this information to influence customer decisions? They came to TrendSource with these questions in mind.

Read More

Topics: Shopalong, Mobile Ethnographies\

Myth Busters: How Focus Groups Dispel Corporate Assumptions

Posted by TrendSource on August 08, 2017

Background and Client Objectives

A top global children’s game manufacturer and entertainment brand wanted to understand how young consumers actually played their game.  Particularly, they wanted to know if young consumers understood game rules, to what extent they followed them, and whether there were untapped opportunities in the distance between formal and actual gameplay.

Read More

Topics: Retail, Shopalong, Manufacturing, Focus Groups

Bridging Manufacturer and Retail Partner Interests Through Shopper Research

Posted by Admin on June 26, 2015


Client Objectives

An electronics manufacturer with a long history as a TrendSource client was facing new challenges regarding customer expectations of their in-store experience within an unassisted retail sales environment. Specifically, the client was interested in a deeper dive to better understand the retail customer.

Read More

Topics: Mystery Shopping, Retail, Shopalong, Manufacturing