Case Studies

Background and Client Objectives

A regional retailer realized they lacked a viable email marketing strategy. While they had enrolled many customers into their email subscriber database, their digital outreach followed a “kitchen sink” approach: email frequency, content, and tone were inconsistent.

Background and Client Objectives

A national grocer was concerned about a competitor moving into one region. As the competitor’s first location was preparing to open, the client saw it as an opportunity to better understand how this new player would affect the competitive landscape at this one location, as well as in the entire region.  This competitor offered similar products at lower prices than the client, but the client was unclear if that alone would drive traffic away from their store.

Phase One: Client Objective

A Fortune 500 grocer came to TrendSource with a need to gain a better understanding of their customers and perceptions of their competition in a specific region. Specifically, the client hoped to determine customers’ perceptions of their prices, quality and service in comparison to their competitors. Key questions were identified:

PHASE 1

Background

A national grocery chain’s ‘Star Retailer’ program was designed to recognize high performing grocery retailers based on specific criteria. Each year Company X retailers undergo a series of rigorous assessments to ensure that customers are encountering exceptional shopping experiences each and every time

PHASE 1

Client Objectives

A supermarket chain came to TrendSource with a specific request — to confirm or dispel the customer perception that their prices were more expensive than the competition.

PHASE 1
Client Objectives 

A national grocer came to TrendSource to determine the viability of a new private label brand that had been distributed to select stores prior to an enterprise-wide launch.

PHASE 1

Client Objectives

In support of a major initiative to provide best-in-class produce experiences for their grocery customers