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Marketing

TrendSource 06/21/2018 Market Research, Food Service, Restaurant, Marketing, Food, Beyoncé

IHOP Hops into the Burger Market: What the Food Service Market Research Says

IHOP Hops into the Burger Market: What the Food Service Market Research Says

This Plog is about IHOb. Wait…flip that. Kidding aside, it sure has been an interesting two weeks for IHOP, which, in a recent marketing ploy, announced they would be changing their name from IHOP to IHOb. And though the ‘b’ remained mysterious for…
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