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Mike Linck

Mike Linck
Mike joined the TrendSource team as an Account Manager in December 2004. In his initial role as Account Manager, Mike developed and managed strategic customer insights programs for several Fortune 500 restaurant clients. In 2007, he transitioned to the Sales/Marketing Department, and in 2010, he was promoted to the Director of Sales. During his tenure, Mike has been responsible for developing relationships within many industries including retail, food service, grocery and healthcare. Before TrendSource, Mike was a General Manager for American Golf at one of their flagship properties in Chula Vista, California. He has a Bachelor of Science degree in Business Administration with an emphasis in Marketing from San Diego State University.

Recent Posts

Understanding Your Restaurant Guests: Going Beyond the Why?

Posted by Mike Linck on 2/23/16 9:02 AM

Meeting guest expectations and providing a positive customer experience has never been so paramount.  One of the things I keep hearing from clients, prospects and industry experts is that today’s guests “expect” things to be done quicker and more efficiently.  Do you think that’s true?   Let’s explore:

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Topics: Market Research, Consumer Insights, Restaurant

Restaurants Are Evolving, Are You Ready For The Future?

Posted by Mike Linck on 10/20/15 7:48 AM

As a market research consultant in the food service Industry for the past 11 years, I’m blown away by how the industry has evolved, especially in these past couple of years.

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Topics: Food Service, Restaurant, Mobile Apps, Technology

Designing the Right Mystery Shop Program For Your Organization

Posted by Mike Linck on 1/13/15 2:22 PM

Corporate strategies can succeed or fail for a number reasons. Most failures can be explained by the strength of the strategy or the strength of execution.

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Topics: Market Research, Food Service, Featured, Grocery, Retail

Top 5 Considerations for Choosing a CMS Marketing Surveillance Company

Posted by Mike Linck on 6/4/14 5:17 PM

For the past eight years, the Center for Medicare & Medicaid Services (CMS) has conducted secret shops to ensure that marketing representatives, agents, and brokers comply with CMS marketing requirements and guidelines.

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Topics: Featured, Healthcare Solutions, CMS Compliance

Compliance, Clients, and Capitol Hill: 2014 NAPBS Mid-Year Conference Recap

Posted by Mike Linck on 4/23/14 11:27 AM

The 2014 NAPBS Mid-Year Conference provided TrendSource a great opportunity to join our fellow NAPBS members as one of the only providers to meet with regulators on Capitol Hill, spend time with our current and prospective clients, and learn how the current regulatory environment is affecting the industry.

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