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How to CLIMB Step 3: Behavioral Measurement & The In-Store Experience

Posted by Amber Berger on 9/25/13 3:05 PM

Alright! We've done our initial customer research and understand what customers are looking for, and what competitors are offering in comparison. We’ve also taken a look at operational standards, to ensure internal practices are in support of delivering what customers want. This likely included making some changes regarding what is expected of employees, in order to support a superb customer experience.

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Topics: Market Research, Food Service, Featured, Consumer Electronics, Grocery, Retail

How to CLIMB Step 2: Operational Standards

Posted by Victoria Hyzer on 9/16/13 1:29 PM

My Grocery Mystery Shopping Experience

I personally shop at a handful of different grocery stores on a weekly basis – depending on what I am buying. When I first moved to San Diego from Omaha, as a new employee of TrendSource, I was required to complete a mystery shop at a grocery store in my neighborhood for training purposes.

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Topics: Market Research, Food Service, Featured, Consumer Electronics, Grocery, Retail

How to CLIMB Step 1: Customer Research

Posted by TrendSource on 9/11/13 4:02 PM

In the first step of a series of blog posts from TrendSource’s Client Services department, Vince Costanza dives into the importance of, and process for, Step 1 of the CLIMB approach: Customer Research.

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Topics: Market Research, Food Service, Featured, Consumer Electronics, Grocery, Retail

Are You in the ‘Experience Business’? Customer Experience That Is…

Posted by Evencia Leite on 8/27/13 12:25 PM


If not, you should be!
The common thread throughout the rich tapestry woven earlier this month at the Retail Customer Experience Executive Summit was simple and absolute. Gone are the days of making something for one dollar and selling it for two. Commodities on the market that are not married to an exemplary customer experience and/or service are sitting ducks waiting to be devoured by competitors who are in a long committed relationship to said attributes.

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Topics: Market Research, Food Service, Featured, Consumer Electronics, Grocery, Retail

CLIMB: The 5 Phase Process for Driving Customer Loyalty

Posted by Ryan Kelly on 8/12/13 11:20 AM

Question:

Driving customer loyalty begins with…

  1. Consumer research?
  2. Implementing operational standards?
  3. Listening to customer feedback?
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Topics: Market Research, Food Service, Featured, Consumer Electronics, Grocery, Retail

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