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Pre-Holiday Study: Events Can Help Retailers in Amazonian Struggle

Posted by Nick Bravo on 11/22/16 7:32 PM

Where did 2016 go? It seems like just yesterday we were talking about Mother’s Day and now, here we are with a stocking stuffed full of Pre-Holiday Insights. For our Pre-Holiday Study, we surveyed nearly 3,000 holiday shoppers between October 16 and November 6, zeroing in on their budget and purchase intentions, their perceptions of online and in-store shopping experiences, and purchase influencers, and the results are in

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Topics: Consumer Surveys, Holiday Shopping, Retail

Food Safety Study: Customers Trust What They Can See

Posted by Nick Bravo on 10/19/16 9:59 AM

Food safety is hard, thankless work. Restaurants get no recognition for practicing it, but one slip up and you can be in a world of hurt.

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Topics: Food Service, Consumer Surveys, C

Mobile Technology Continues to Disrupt Traditional Holiday Shopping

Posted by Heather Parker on 2/16/16 1:00 PM

Historically, retailers have seen more foot traffic during the holiday shopping season than any other time of year. Yet like many other industries, the mobile movement is causing disruption to the traditional in-store experience.

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Topics: Consumer Insights, Consumer Research, Mobile, Consumer Surveys, Holiday Shopping, Consumer Behavior, Mobile Technology

Brand Loyalty: No Such Thing as One Size Fits All

Posted by Heather Parker on 11/2/15 3:58 PM

Brand loyalty. There are many variations of the definition, but our favorite is the “extent of the faithfulness of consumers to a particular brand, expressed through repeat purchases.” Brand loyalty is an interesting concept because it matters greatly to all retailers.

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Topics: Customer Loyalty, Consumer Surveys, Consumer Behavior, Retail, Brand Loyalty

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