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Market research

Heather Parker 10/21/2014 Market Research, Featured, Consumer Insights, Consumer Research, Retail

Halloween Scare: An 11% Drop in Holiday Participation Since 2013

Halloween Scare: An 11% Drop in Holiday Participation Since 2013

Not everyone loves Halloween. But for many of us, Halloween is a chance to dress up, take our kids (or ourselves) trick-or-treating, and convince everyone it’s the only day of the year we can eat a pound of candy with no regrets (because we fully…
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